Argyle Public Relationships

Yearly Archives: 2016

Trump, tragedy and the crisis of communication

6 strategies from Trump’s PR playbook   Like several billion other people, I awoke the day after the U.S. election trying to make sense of the election of Donald Trump as the leader of Canada’s powerful southern neighbour. Even at a time of severe economic anxiety, why did 59 million Americans choose a candidate who has so deeply divided the nation?   The first post I saw – an early-morning essay by New Yorker editor … read more

Why city reputations matter – and who’s leading the world

Sydney leads, but Canada excels with three cities in the top ten – led by Toronto What gives a city a strong reputation? Which cities lead the world? And why does a city’s reputation matter? The Argyle team explored these questions today with our partners at the Reputation Institute in announcing the results of an annual study of the world’s most reputable cities.   The short answer to the last question is that a city’s … read more

Argyle ranked as one of Canada’s Fastest-Growing Companies – for second year

For the second consecutive year, Argyle Public Relationships is part of the PROFIT 500, the definitive ranking of Canada’s Fastest-Growing Companies by Canadian Business and PROFIT magazine. Published in the October issue of Canadian Business and at, the PROFIT 500 ranks Canadian businesses by their five-year revenue growth. Argyle made the 2016 PROFIT 500 — the 28th annual edition of the exclusive list — with five-year revenue growth of 103 per cent. “Companies become … read more

When every day is a holiday, when do you celebrate?

In planning social content around holidays, think fewer, bigger and better   Every day is a holiday, or so it may seem if you’ve scrolled through your newsfeed or checked today’s trending topics. Look hard enough and you’ll see that almost each day marks a different pseudo-holiday, whether it’s celebrating our favourite foods (National Grilled Cheese Day), iconic movies (Star Wars Day) or downright silliness (National Nothing Day).   It’s not just foodies and Jedi … read more

Six insights on reputation – from Canada’s most reputable companies

Great products are not enough; reputation flows from being seen as a great company   Last week, Argyle Public Relationships had the exciting opportunity to unveil the 2016 list of Canada’s Most Reputable Companies with our partners, the Reputation Institute. Based on 40,000 ratings by Canadians, the research proves that having great products are not enough; reputation flows from being seen as a great company.   As we announced the results in Toronto with Charles … read more

Communication across cultures: Listening to the quiet voices

On May 30, 2016, at the World Public Relations Forum, the Canadian Public Relations Society recognized Argyle CEO Daniel Tisch for career achievement with its highest honour, the Philip A. Novikoff Award. This is an abridged version of his remarks to the Forum.   Way back in kindergarten, there was a boy in my class who never spoke. His family was new to Canada, and although we were told he could understand, speak, read and … read more

Daniel Tisch Honoured by CPRS with Philip A. Novikoff Memorial Award

Copy of news release originally issued on May 30, 2016 by the Canadian Public Relations Society   TORONTO, May 30 – The Canadian Public Relations Society (CPRS) honoured Daniel Tisch, APR, FCPRS with the 2016 Philip A. Novikoff Memorial Award. The prestigious award is presented annually to a CPRS member who contributes to the enhancement of Society and the public relations profession overall. Tisch, President and CEO of Argyle Public Relationships, received a framed certificate … read more

Raptors’ off-court success: Building ‘public relationships’ with fans

Argyle’s Public Relationships Index™ shows Toronto Raptors and Canada’s pro soccer teams are better at relationships   While two-thirds of Canadians still list an NHL franchise as their favourite sports team, Argyle’s new Public Relationships Index™ — which examines the quality of a brand’s relationships with its publics — suggests the Toronto Raptors and Canada’s Major League Soccer teams have been more successful in building stronger relationships with their fans.         Daniel … read more

The Ghomeshi story: A ruined reputation, an important conversation

In this age of endlessly shareable stories and empowered conversations, few narratives are more amplified than the tale of the fallen star – the arc of rise and fall, the consequences, and the possibility of redemption.   This past week in Canada, the most amplified story was that of former CBC broadcaster Jian Ghomeshi – once the nation’s biggest media celebrity — who beat criminal charges of sexual violence, but admitted to sexual “inappropriateness.” Despite … read more

Five reasons why brands take stands – and social change happens

Brands crave public relationships more than their publics do – and that’s a good thing   What do PayPal, Wells Fargo, Deutsche Bank, Goldman Sachs, Bank of America and Hyatt Hotels have in common with Bruce Springsteen? If you follow U.S. news, you may know they all oppose North Carolina’s so-called ‘bathroom bill,’ which limits the rights of transgendered people to use the washrooms of their choice.   While artists and activists have always been … read more

Is Toronto’s hockey team turning over a new Leaf?

The years haven’t been kind to the Toronto Maple Leafs. Actually, make that the last half-century. The fact that they haven’t won the National Hockey League’s Stanley Cup in that long a stretch, has earned the team the label of perennial loser. And yet, it goes on making money…big money, every year.   So the team is not the victim here, the fans are. Saying the Maple Leafs haven’t been kind to their fans would … read more

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