Argyle Public Relationships

Yearly Archives: 2017

Legalizing Cannabis: The Train has left the Station

7 Key Trends To Watch   Last spring, the Government of Canada announced plans to legalize the recreational use of cannabis for July 1st, 2018. The House of Commons is studying draft regulations and amendments designed to prepare Canadian society for both the legal and cultural changes the new regime will bring. As provinces and municipalities consider what this means for them “on the ground”, the time has passed to debate whether it should be … read more

Warm weather, hot priorities: What to expect from Ottawa this summer and fall

While the House of Commons may have risen for the summer break in late June, it’s already a busy summer in Canadian politics: The recent G20 summit left many questions unresolved on issues of foreign and trade policy. The government’s payment and apology to Omar Khadr divided the nation. The Bank of Canada’s first interest rate increase in seven years may reflect confidence in sustainable economic growth, but will also likely cool the housing market. … read more

What makes a nation great? Reputation study provides answers

As Canada and the U.S. celebrate national holidays, survey shows what drives national brands   This week, the Reputation Institute and Argyle Public Relationships unveiled the annual Country RepTrak study — the world’s largest survey of country reputations — providing a revealing look at the connection between a nation’s external reputation and the supportive behaviours that help to drive its economy. As they celebrate their country’s 150th birthday, Canadians can take pride in the results … read more

The elevation of PR: A new conversation in the age of fake news

Few industries are growing faster – and yet changing more – than public relations. While there are many drivers behind this growth and change, the largest forces are the empowerment of the public through the social web, and the rising business value of reputation as an intangible asset.   In this era of endless content, fake news and a loss of trust, what are the risks facing ethical public relations professionals, and their clients and … read more

Argyle named IABC Global Mid-Sized Agency of the Year

Award at Washington conference caps a year of 18 major honours for Canadian PR firm   Argyle Public Relationships has been named global Mid-Sized Agency of the Year for 2017 by the International Association of Business Communicators (IABC) — capping an outstanding spring in which Argyle earned 18 major industry awards, including Best Overall PR Campaign of the Year at the Canadian Public Relations Society’s Toronto awards.   Argyle has twice earned the title of … read more

Argyle and TACT form unique Ottawa-based partnership

OTTAWA, April 10, 2017 – Argyle Public Relationships and TACT Intelligence-conseil, two of Canada’s largest independent communications firms, announce today the creation of Argyle TACT Public Affairs, a new firm that will deliver a full complement of public affairs services in the national capital region.   Argyle TACT’s Ottawa team is led by two local veterans of public affairs and corporate communications: David Gourlay, General Manager and VP Public Affairs; Yan Plante, VP Development and Strategy; and they are supported by Leily Shafaee, Senior Consultant.   … read more

After the Federal Budget: 7 things to expect in the next 6 months

Last week, the Trudeau government presented its second Budget, shedding new light on the economic priorities announced a year ago, notably infrastructure, innovation and health care. As the Liberals sell their Budget across Canada, they look toward the halfway mark of their mandate this fall. Argyle’s experts on the ground in Ottawa have identified seven things to watch over the next six months.   1. THE BATTLE OF THE BUDGET The Minister of Finance, Bill … read more

Returning the love: How can brands build “public relationships?”

Study shows Canada’s banks lead, while sports teams lag in reciprocating our love   While Valentine’s Day is all about personal relationships, the latest Argyle Public Relationships Index™ shows that almost three quarters of Canadians want relationships with the brands they buy – but our love is frequently unrequited. And when it comes to relationship-building with the public, Canada’s banks are doing better than airlines, insurance companies, communications providers and sports teams.   The study, … read more

Five reasons video is soaring – and ways to improve your videos in 2017

According to the Chinese zodiac, 2017 is the year of the rooster. Here at Argyle Public Relationships, we predict it will be the year of the video.   You could fill a book with statistics about the growth of the medium. We’ll keep it brief here, and tell you that Canadians are among the heaviest users of the Internet on earth. And the thing we do the most while we’re there is watch video. Add … read more

When words are weapons, how should brands communicate?

Three steps to communicating in divisive times   By Jessie Sitnick, Account Director   Last Friday afternoon, on U.S. Inauguration Day, I was at a cheery, well-lit craft shop in the small suburb of Baltimore where I grew up, standing in front of a bin of white foam core in a state of existential panic.   “Getting supplies for your sign?” asked the woman beside me.  She was in her sixties, I guessed, cropped salt … read more

Obama, Trump and the communication of values

Why communicating values will influence America’s future — and the world’s     As the most-watched presidential transition in modern U.S. history takes place this week, we see much more than the predictable clash of partisan loyalties and ideologies; we are witnessing a collision of values that will influence the future of not just the United States, but also the world.   This is not to suggest that the whole world revolves around U.S. politics, … read more

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