Found 10 results
Six seeds of separation: Communicating how agriculture connects Canada
Communicators in the agricultural sector face a paradox: the way food is grown and produced matters more than ever, and yet the urbanization of Canada means consumers are increasingly disconnected from the farm.
Cultural Diversity: A Business Imperative
Argylers share their perspectives on World Day for Cultural Diversity
True Partnership: Managing the supply chain crisis with your key stakeholders
How to make your success their success
From one foodie to the next: Argyle welcomes Pereina Choudhury as VP, Agribusiness & International Trade
Tips and insights on growing brands and businesses in a specialty practice.
Pereina Choudhury
For more than 20 years, Pereina has designed and led successful campaigns driving business results for a diverse roster of clients. With a background in CPG marketing, she specializes in food and agriculture, working for domestic and international associations, boards and businesses. Pereina’s programs educate and engage audiences in many ways — from farm tours and trade shows to fully integrated consumer and retail programs. Her strategic planning skills and innovative thinking enable clients to reach their business objectives through innovative, sustainable strategies. In a career fuelled by service excellence, collaboration, team spirit and creativity, Pereina has [...]
Argyle brings home record number of awards representing outstanding work across Canada
Argyle team wins ten CPRS National Awards of Excellence
Food for thought: How CUSMA creates opportunity for agribusiness
The Canada-U.S.-Mexico trade agreement (CUSMA) came into effect on July 1st. Argyle’s Agribusiness and International Trade team has been tracking the agreement closely to assess its impact on trilateral trade in the agribusiness sector.
Shopping more, spending more: how COVID-19 is changing our grocery habits
The pandemic-fueled public health and economic crisis has refocused attention on people’s basic needs. News and social media feature alarming stories about a rush on grocery stores, and fears of anti-social hoarding behaviour.
Growth through exports: Tips for food entrepreneurs
Despite uncertainty surrounding the North American Free Trade Agreement (NAFTA), the U.S. and Canada continue to be each other’s largest and best markets – thanks to history, geography, culture and government policy. If you are seeking to grow your business through cross-border trade, it’s a particularly important time to sharpen your strategic edge and build your brand.
