Found 169 results

Responsible Investment and ESG Communications

Responsible Investment and ESG Communications Argyle helps ESG clients find the best solutions and build their case for their decisions. We help shape and communicate policies on some of the biggest issues in the ESG sector.

June 5th, 2023|

Communications companies

PUBLIC RELATIONSHIPS INDEX STUDY 2017 The Argyle Public Relationships Index™, conducted in partnership with Leger Research Intelligence, measures six research-tested metrics of the quality of relationships between brands and their publics: trust, satisfaction, commitment, caring for customers, concern for people, and the public’s ability to influence of the brand. The index averages public ratings of how the brand they know best in each sector performs on the six dimensions. In this year’s study, banks, credit card companies and airlines did surprisingly well, compared with the more average scores for insurance, telephone, cable and internet providers. The greatest surprise is that [...]

June 11th, 2022|

Healthcare Marketing & Communications

Health marketing and communication is almost as complex as health itself. With a team devoted exclusively to this sector, Argyle has a track record of relationships and results – in a sector where stakes are high and trust is essential. Argyle’s expertise touches every dimension of health care — from pharmaceuticals to public health to self-care and consumer health. We have a track record of relationships and results – in a sector where stakes are high and trust is essential. We help launch new therapies, medical devices and consumer products. We engage health professionals, journalists and opinion leaders. We [...]

April 26th, 2022|

Marketing Communications

We don’t just market products and companies; we build relationships and experiences. Everything we do at Argyle is driven by these imperatives — for your customers’ benefit, and yours. It’s not just about your products or your company; it’s about your customers’ experiences – and their relationships with you. We specialize in the marketing communication that build strong, diverse and enduring relationships. Trade shows, sales brochures, in-store materials, specialty events, product launches, service spotlights… we look at what’s needed to match the customer need with the message and the method - all aligned with your marketing strategy and business goals. [...]

April 19th, 2022|

From crisis management to public relations, trauma-informed communication ensures empathy and clarity during Canadian Victims and Survivors of Crime Week and beyond

While most communicators are not equipped to 'treat' trauma, we have a responsibility to minimize the risk of causing further harm and re‑traumatization through all communication touchpoints—especially during periods of crisis or change. Whether it’s public disclosures of a corporate leader’s misconduct, a community speech in the aftermath of a major natural disaster or mass casualty, or internal communications relating to a near-fatal workplace injury—communications that are both trauma-informed while clear and effective cannot be understated. As we mark Canadian Victims and Survivors of Crime Week from May 12 to 18, 2024, our team at Argyle [...]

May 14th, 2024|

Let’s Get R.E.A.L.: Formula 1’s Red Bull Team isn’t going anywhere

Welcome back to Let’s Get R.E.A.L: the series in which we evaluate a reputational RISK for businesses, exemplified through a recent news EVENT. We then provide our ANALYSIS of the reputational impact, citing findings from Argyle’s Data Intelligence team and conclude with LESSONS (together, R.E.A.L.) that leaders and organizations should consider. Over the last 74 years, Formula 1 has garnered a niche, but global fanbase. The sport’s ten teams — all major brands or car companies — and its twenty drivers venture around the globe, racing at tracks and circuits on six continents. The roaring “Tifosi,” the [...]

April 1st, 2024|
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