Throughout COVID-19, health care professionals have been all over the news, from chief medical officers to infectious disease experts to front-line hospital and clinical care providers. We get daily updates from trusted voices in public health.   It’s not an easy job, especially for a vulnerable, anxious and increasingly frustrated audience bombarded with differing opinions and misinformation. So, what makes a great spokesperson? And how do you build trust and credibility – not just during a global pandemic, but anytime? For twenty years, I’ve had the pleasure of working with disease specialists, surgeons, physicians, researchers, disease advocates and industry [...]