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International Trade Marketing
Crossing borders, breaking barriers. For importers and exporters, Argyle offers a potent combination of expertise in product marketing and experience in navigating cross-border regulations. The result: big benefits for buyers and sellers alike. Clients look to us for B2B matchmaking; trade missions and shows; consumer promotions and market access education programs and counsel. In short, we’ll help you build relationships with the people who matter most to your business — allowing you to sell with confidence.
From one foodie to the next: Argyle welcomes Pereina Choudhury as VP, Agribusiness & International Trade
Tips and insights on growing brands and businesses in a specialty practice.
Food for thought: How CUSMA creates opportunity for agribusiness
The Canada-U.S.-Mexico trade agreement (CUSMA) came into effect on July 1st. Argyle’s Agribusiness and International Trade team has been tracking the agreement closely to assess its impact on trilateral trade in the agribusiness sector.
True Partnership: Managing the supply chain crisis with your key stakeholders
How to make your success their success
Pereina Choudhury
For more than 20 years, Pereina has designed and led successful campaigns driving business results for a diverse roster of clients. With a background in CPG marketing, she specializes in food and agriculture, working for domestic and international associations, boards and businesses. Pereina’s programs educate and engage audiences in many ways — from farm tours and trade shows to fully integrated consumer and retail programs. Her strategic planning skills and innovative thinking enable clients to reach their business objectives through innovative, sustainable strategies. In a career fuelled by service excellence, collaboration, team spirit and creativity, Pereina has [...]
A year for leadership: Argyle’s leaders dive deeper into 2021 trends
Following the six key communications trends shared by President and CEO Daniel Tisch last week, Argyle’s other senior leaders talk about what they see on the horizon for 2021 in their areas of specialty.
From on-shelf to on-line: Promoting food and beverage during COVID-19
From ordering dinner in, to the sourdough bread baking craze, COVID-19 has changed how Canadians are spending their food and beverage dollars. Heidi Kim delivers the top tips to help companies make the most of the virtual shift.
Argyle brings home record number of awards representing outstanding work across Canada
Argyle team wins ten CPRS National Awards of Excellence
Argyle named Canadian Agency of the Year for 2020
We’re proud to announce that Argyle, one of Canada’s largest and fastest-growing communications consulting firms, has been named 2020 Canadian Agency of the Year by PRovoke Media, the leading source of news and analysis on the global public relations industry.
Shopping more, spending more: how COVID-19 is changing our grocery habits
The pandemic-fueled public health and economic crisis has refocused attention on people’s basic needs. News and social media feature alarming stories about a rush on grocery stores, and fears of anti-social hoarding behaviour.
