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From crisis management to public relations, trauma-informed communication ensures empathy and clarity during Canadian Victims and Survivors of Crime Week and beyond
While most communicators are not equipped to 'treat' trauma, we have a responsibility to minimize the risk of causing further harm and re‑traumatization through all communication touchpoints—especially during periods of crisis or change. Whether it’s public disclosures of a corporate leader’s misconduct, a community speech in the aftermath of a major natural disaster or mass casualty, or internal communications relating to a near-fatal workplace injury—communications that are both trauma-informed while clear and effective cannot be understated. As we mark Canadian Victims and Survivors of Crime Week from May 12 to 18, 2024, our team at Argyle [...]
A Practical Framework for Trauma-Informed Leadership
Five communications takeaways from a three-year pandemic
Empowering Non-Profits through Communication: Argyle’s Third Annual Community Day
We (virtually) hosted over 50 participants representing 35 organizations from coast to coast – here are our top five takeaways.
Argyle Named Agency of the Year 2022 by Canadian Public Relations Society
Argyle earns top honour for the second consecutive year
Public Relationships Index
Argyle’s client work starts with the principle – validated by research – that in an age of intangible assets, relationship capital drives reputation, brand and business value. While public relations is a business process, public relationships are a business outcome. Trust Satisfaction Commitment to meet expectations Caring for customers Concern for people Influence of the public Since 2016, we have been using the Argyle Public Relationship IndexTM to study the health of relationships between organizations and their publics, featuring six key metrics strongly rooted in academic [...]
Argyle – Leger Survey finds inflation tops COVID-19 as primary public concern in 2022
While many fear the pandemic will continue to hurt the economy, two-thirds cite price hikes as their #1 concern
Reopening to revival – how communications will drive engagement and relationships in the post-pandemic era
The world is changing and with that, how businesses function. How will the role of communications evolve? We surveyed communicators on the questions that will shape our future.
Climate leadership and communications in the time of COVID-19
Communicating climate change has always taken courage. Now, it will take all that we can muster.
7 ways social media can build relationships while social distancing
The COVID-19 crisis – and the new norm of social distancing – has made digital communications, and social media in particular, more important than ever for organizations.
The changing context of public engagement: A national opportunity
When I founded Context Research in the mid-1990s, ‘public engagement’ was rarely considered an independent practice. Engagement often consisted of town hall meetings or open houses, led by planners, engineers and company officials.