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Soundtracks for Social Change: Can you hear Jimmy?
As the world tried to keep up with the speed of COVID, we all witnessed social change happen. As communicators, Argyle’s Social Change team watched through a slightly different lens. We saw the muscles of social marketing flexed like no other time in history — the total weight of every delivery channel constantly reminding us to mask, distance, work from home and vaccinate. Then a Spotify playlist called "Sounds of the Pandemic" caught my attention. It was another tool or outlet to facilitate change, but with a different energy. Watching the change happen was easy, but could we hear [...]
Social Change Marketing
Social change is about changing attitudes and influencing behaviours. It’s rooted in a deep understanding of what motivates people, and what they need to achieve and sustain change for themselves. Change comes from the inside — but it’s influenced from the outside. Argyle achieves measurable change by applying the principles of research, behavioural science and targeted, empowering communication. We begin by identifying barriers preventing actions, then engage people using strategies that both educate and inspire. We give people, companies and non-profits the tools they need to begin and sustain change, ensuring that momentum remains — and change endures. [...]
ESG study: Canadians rate their employers highly for social leadership
73% believe their employer performs well on social issues, 75% on governance, 56% on environmental issues.
Big Tech takes on climate change: a case for aligning words with action
Today’s tech giants have the potential to make significant strides in meeting our environmental and sustainability goals. But for this potential to be realized, Big Tech must do more than wordsmith statements. They must take meaningful action.
Communicating for Change: Five Lessons from Argyle’s Second Annual Community Day
We (virtually) hosted over 50 participants representing 35 organizations from coast to coast – here are our top five takeaways.
Argyle announces pro-bono training for charities with social justice mandates
Applications now open for Argyle Community Day on June 9.
How consumers have changed – and how marketers can adapt
As the economy reopens, what will be the lingering impact of COVID-19 on the way Canadians live, work and shop – and what will it mean for businesses, communicators and marketers?
Social distancing: Why we break the rules (and what you can do about it)
Argyle’s research provides insights into social distancing resistance.
Communicating change – when the change is about me
Managing and communicating complex change is no easy task. When change happens in organizations, timelines often compress. People can feel anxious, and even resistant.
“Mad Men”, “Scandal” and Making Change
Our clients aren’t salacious enough to keep Don Draper entertained for more than one Old Fashioned. And Olivia Pope would be bored silly in our office staring out the window at charming St. Boniface, tears in her eyes, lip quivering in dramatic fashion, looking for a disaster to handle. But not us. We love what we do.
