Search results for: SOCIAL CHANGE

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Soundtracks for Social Change: Can you hear Jimmy?

As the world tried to keep up with the speed of COVID, we all witnessed social change happen. As communicators, Argyle’s Social Change team watched through a slightly different lens. We saw the muscles of social marketing flexed like no other time in history — the total weight of every delivery channel constantly reminding us to mask, distance, work from home and vaccinate. Then a Spotify playlist called "Sounds of the Pandemic" caught my attention. It was another tool or outlet to facilitate change, but with a different energy. Watching the change happen was easy, but could we hear [...]

October 7th, 2021|

Social Change Marketing

Social change is about changing attitudes and influencing behaviours. It’s rooted in a deep understanding of what motivates people, and what they need to achieve and sustain change for themselves. Change comes from the inside — but it’s influenced from the outside. Argyle achieves measurable change by applying the principles of research, behavioural science and targeted, empowering communication. We begin by identifying barriers preventing actions, then engage people using strategies that both educate and inspire. We give people, companies and non-profits the tools they need to begin and sustain change, ensuring that momentum remains — and change endures. [...]

June 4th, 2020|

“Mad Men”, “Scandal” and Making Change

Our clients aren’t salacious enough to keep Don Draper entertained for more than one Old Fashioned. And Olivia Pope would be bored silly in our office staring out the window at charming St. Boniface, tears in her eyes, lip quivering in dramatic fashion, looking for a disaster to handle. But not us. We love what we do.

May 29th, 2018|
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