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Social Change Marketing

Social change is about changing attitudes and influencing behaviours. It’s rooted in a deep understanding of what motivates people, and what they need to achieve and sustain change for themselves. Change comes from the inside — but it’s influenced from the outside. Argyle achieves measurable change by applying the principles of research, behavioural science and targeted, empowering communication. We begin by identifying barriers preventing actions, then engage people using strategies that both educate and inspire. We give people, companies and non-profits the tools they need to begin and sustain change, ensuring that momentum remains — and change endures. [...]

June 4th, 2020|

Soundtracks for Social Change: Can you hear Jimmy?

As the world tried to keep up with the speed of COVID, we all witnessed social change happen. As communicators, Argyle’s Social Change team watched through a slightly different lens. We saw the muscles of social marketing flexed like no other time in history — the total weight of every delivery channel constantly reminding us to mask, distance, work from home and vaccinate. Then a Spotify playlist called "Sounds of the Pandemic" caught my attention. It was another tool or outlet to facilitate change, but with a different energy. Watching the change happen was easy, but could we hear [...]

October 7th, 2021|

“Mad Men”, “Scandal” and Making Change

Our clients aren’t salacious enough to keep Don Draper entertained for more than one Old Fashioned. And Olivia Pope would be bored silly in our office staring out the window at charming St. Boniface, tears in her eyes, lip quivering in dramatic fashion, looking for a disaster to handle. But not us. We love what we do.

May 29th, 2018|

What I Learned at World Social Marketing Conference

This past week, Jill and I attended World Social Marketing Conference 2017. I was just as excited to present ChangeMakers’ work on SAFE Work Manitoba as I was to learn from the global social marketing community. I wasn’t disappointed on either front. Here are just a few things I learned at #WSMC17 and that I’ll be thinking about as I work with the rest of the ChangeMakers team to create sustainable behaviour change for our clients.

May 23rd, 2017|

From crisis management to public relations, trauma-informed communication ensures empathy and clarity during Canadian Victims and Survivors of Crime Week and beyond

While most communicators are not equipped to 'treat' trauma, we have a responsibility to minimize the risk of causing further harm and re‑traumatization through all communication touchpoints—especially during periods of crisis or change. Whether it’s public disclosures of a corporate leader’s misconduct, a community speech in the aftermath of a major natural disaster or mass casualty, or internal communications relating to a near-fatal workplace injury—communications that are both trauma-informed while clear and effective cannot be understated. As we mark Canadian Victims and Survivors of Crime Week from May 12 to 18, 2024, our team at Argyle [...]

May 14th, 2024|
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