Caroline De Silva
Vice President, Consumer Health & Lifestyle
Idea generator, out-of-box thinker and relationship builder, specializing in consumer engagement for health, lifestyle, and corporate brands.
Professional History
In more than 15 years as a consumer health and lifestyle specialist, Caroline has become a sought-after expert who helps clients not just earn consumer attention, but also build the relationships and trust that change attitudes and behaviour.
Caroline has worked with some of North America’s best-loved brands, allowing her to take an interdisciplinary approach to consumer health and lifestyle marketing. She aims to inspire, create interest, belief and ultimately drive action for organizations and brands with a deep commitment to people’s wellness.
Caroline has built effective and lasting relationships with media, influencers, associations and advocates. Beginning her career at SickKids Foundation in Toronto, she now manages a busy team with a portfolio of consumer health, lifestyle and corporate clients.
Area of Expertise
- Creative concepts
- Brand and campaign planning
- Corporate and brand stakeholder partnerships
- Influencer relations
- Media relations
Credentials
- Humber College: Post-graduate, Public Relations
- York University: Honours Bachelor of Arts (B.A), Mass Communications and Public Policy
“Yesterday’s home runs don’t win today’s games.” - Babe Ruth
