Terri offers our clients a unique set of skills, having played a leadership role in both the advertising and public relations sides of the communications industry.
Having worked at large global ad agencies, Terri is a passionate believer in integrated campaigns that focus on strengthening relationships with consumers, citizens, and stakeholders to change behaviour and build advocacy. As an award-winning strategic planner, she delivers remarkable, audience-centric strategies that ensure tangible business results for some of the world’s biggest brands in consumer goods, health, business-to-business, and government. She also has a keen understanding of both paid and earned media and how best to leverage them.
In addition to all this, Terri brings with her the experience of having led Argyle’s Digital Team, making her role as leader of Strategy, Integration and Planning at Argyle a natural fit.