Argyle Public Relationships™ spans PR, digital communications, branding & public affairs
Fresh from earning top Canadian and global awards in public relations, advocacy and social marketing, one of the nation’s largest independent PR firms is carving out a unique positioning territory, focusing not just on the process of public relations, but also on the business outcome of “public relationships.”
After 35 years in business, Argyle Communications announced today that it will begin operating as Argyle Public Relationships™, a unique positioning within the industry that reflects the massive growth of public relations in the social media age.
“Thanks to our team’s smart, strategic consulting, breakthrough creativity and social purpose – and our clients’ trust – Argyle has grown from a small boutique to a large independent PR firm,” says Daniel Tisch, Argyle’s President and CEO. “As we begin life as Argyle Public Relationships, our name reflects our aim: to strengthen our clients’ relationships with all their publics in an age of empowered, engaged audiences. Argyle’s new brand also reflects the broad range of services clients get from us today – including corporate and consumer communication, digital strategy, branding and public affairs.”
Last week, Argyle earned the honour of Canadian Advocacy and Social Marketing Campaign of the Year from the Canadian Public Relations Society. Argyle was recognized for its groundbreaking education campaign in support of Cystic Fibrosis Canada.
The award brings Argyle’s tally of major local, national and global awards to 16 in the last year, and more than 150 in the last decade. Argyle is also one of the finalists to be the International Association of Business Communicators’ global Mid-Sized Agency of the Year for 2015.
“In an era where consumers, citizens and stakeholders carry global publishing power in their pockets – and lack trust in businesses and institutions – every organization needs a public relationships strategy,” Tisch says. “Public relations is an essential business process – and public relationships are the essential business outcome. That’s where the new PR leads.”
About Argyle Public Relationships™:
Argyle helps major brands and respected organizations build and strengthen their relationships with the stakeholders who drive their reputations, brands and business success – across Canada and beyond.
For more than 35 years, Argyle has been chosen by some of the world’s biggest brands, put big ideas onto the public agenda, and become one of Canada’s largest independent communications firms. Argyle is a Canadian leader in awards for consumer marketing, corporate communications, health communications, public affairs, digital communications, branding and design. Argyle has offices in Toronto, Ottawa and Calgary, and affiliates across the country and around the world.