Desjardins is the largest financial cooperative in Canada. They are also a leading organization for sustainability and shared prosperity. With a heavy presence in Quebec, we sought to help build the Desjardins brand, their awareness and familiarity, outside Quebec by showcasing their leadership in sustainable finance and responsible investing.
Through the #OurGreenerDollar program, we built a multi-channel PR program that leveraged Desjardins’ CEO, Mr. Cormier’s presence at the 2020 GLOBE Forum, a national sustainability conference hosted in Vancouver, BC. The program centered around both macro and micro themes; how can we make an impact with our day-to-day financial choices; and, how can business leaders and financial institutions act on sustainable finance?
#OurGreenerDollar was regarded as one of the most successful recent CEO tours, due to its multi-channel touch points across mainstream media, social media, and direct relationship building with clients and stakeholders targeted by Desjardins.
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