Efficiency Canada

#OurHumanEnergy (OHE)


The challenge right out of the gate was to help Efficiency Canada (EC) establish and grow a diverse energy efficiency constituency representing the broad spectrum of the workforce… and to do so in a sector that traditionally lacked understanding, data and a strong, organized voice. That’s where Argyle entered the picture.


To advocate as the authoritative voice of the energy efficiency sector, EC had to first create self-awareness and cohesion among professionals in the field – in effect, defining its own sector. Argyle and EC set out to launch a campaign focused on building EC’s constituency and a spirit of shared community among diverse energy efficiency industry constituents. That campaign was called #OurHumanEnergy.


With Argyle guiding the way, over 1,000 energy efficiency workers across the country joined the #OurHumanEnergy community. We reached 100,000 Canadians through combined social media channels. We achieved at least one story in a top-tier national media outlet. Most significantly, the campaign placed EC at the center of a new, evolving conversation within – and beyond – the energy efficiency community.

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