Frontier School Division
Launching an authentic brand
Challenge
Frontier School Division is the largest geographical school division in Manitoba, located in the North and covering 75% of the province's total landmass. With over 90% of the student population self-identified as First Nations, Frontier came to the Argyle team in 2016 to create a new brand reflecting their Indigenous heritage.
Solution
Through research and consultation, we designed a new brand inspired by the star blanket; an important symbol recognized by all Indigenous communities in the division. The brand was launched at a division event with a variety of materials featuring the new logo connecting schools under one voice.
Impact
The brand has become a celebrated icon of unity for students, staff, and families, representing the diversity in heritage and connecting communities that were previously fragmented. And, as Agency of Record for the division, we continue to work with Frontier on communications from web development and social media, to report writing and design.
Media Gallery
