Following a successful launch at the 2016 Globe Forum – a high-profile event keynoted by Prime Minister, Justin Trudeau – Argyle provided ongoing strategic communications counsel to Smart Prosperity. One particular challenge arose when Smart Prosperity launched its second major report on Clean Innovation at a time when Canada’s resource sector was experiencing significant challenges.
Argyle identified a “sweet spot” where Smart Prosperity’s CEO spokespeople could strike a balance between recognizing Canada’s progress on clean innovation while applying positive pressure for the government to take stronger action – all by framing the issue around national and industrial competitiveness.
Through this balanced positioning, we created a messaging stream where our primary spokespeople could comfortably speak and provided a timely news angle. Our approach also maintained the integrity of our important and delicate relationships with policy makers and public officials.
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