How consumers have changed – and how marketers can adapt

By |2020-06-14T21:40:51-04:00May 7th, 2020|

As the economy reopens, what will be the lingering impact of COVID-19 on the way Canadians live, work and shop – and what will it mean for businesses, communicators and marketers?

Shopping more, spending more: how COVID-19 is changing our grocery habits

By |2020-06-14T00:11:01-04:00March 31st, 2020|

The pandemic-fueled public health and economic crisis has refocused attention on people’s basic needs. News and social media feature alarming stories about a rush on grocery stores, and fears of anti-social hoarding behaviour.