As we explore how COVID-19 has impacted journalism, Argyle’s Alex Kucharski chats with Victoria DiPlacido, digital director at ELLE Canada, about balancing the need for information and entertainment tailored to Canadian women, how she’s surviving isolation while supporting local businesses, and the work she is most proud of.
Battling the horrible internet of very rural Ireland to connect with my cocooned in-laws. Facilitating a 23-member Task Force on Zoom to build consensus on a report. Learning how to involve family - from my 95-year old grandparents to 6-year old niece – in a multilingual virtual birthday party. Chairing non-profit board meetings with members juggling tough COVID conversations, introversion, and cramped family spaces.
Journalism is essential during a crisis – and harder than ever during a pandemic when a reporter can’t get close to their sources. That’s why Argyle is turning the tables by interviewing prominent Canadian journalists. We aim to learn how they are coping, staying on top of the 24/7 news cycle, delivering fresh angles and insight, and engaging with communicators.
Six weeks ago, we posed the question “How do you engage when you can’t gather?” followed by our tips for alternative engagement options. Since then, the Argyle team has been working with clients across the country to design virtual public engagement programs.
Whether you’re disseminating health-care research or sharing an innovative new treatment, working with health care professionals is essential to improving patient care. Communicating with these busy professionals can be challenging in normal circumstances, let alone amid a global pandemic.
The COVID-19 crisis – and the new norm of social distancing – has made digital communications, and social media in particular, more important than ever for organizations.
How should organizations engage their public during the COVID-19 pandemic? That was the question Argyle’s national public engagement team tackled on a national webinar last week.
In the fall of 2006, just a few weeks after Facebook became available to the general public, I invited a friend to speak at our company’s annual retreat. I asked him to tell the Argyle team about his pioneering work in “word-of-mouth marketing” – and to help us read the tea leaves about how communicators should think differently in a world in which audiences were about to become more empowered than ever before.
For the second year in a row, Argyle Public Relationships, one of Canada's largest independent public relations firms, has been named Mid-Sized Agency of the Year by the International Association of Business Communicators (IABC).