Among the endless stream of look-alike COVID-19 emails from organizations, one struck me like a bolt of lightning.
How should organizations engage their public during the COVID-19 pandemic? That was the question Argyle’s national public engagement team tackled on a national webinar last week.
Five months ago, I took a huge leap. After more than 26 years of in-house communications in the public sector, I joined the team at Argyle as the Senior Vice President and General Manager for Western Canada.
Argyle marks 40th anniversary with pro bono communications training for 40 charities.
Kim Blanchette brings fast-growing firm 25 years’ experience in communications, engagement, brand & reputation management.
Context: An Argyle Company was a top recipient at the 2019 International Association for Public Participation (IAP2) conference with two Canadian Core Values Awards – one for Indigenous Engagement and the other for Creativity, Contribution and Innovation.
Public engagement is about giving people a voice in the decisions that affect them – but what if we don’t believe our voices will be heard?
In the fall of 2006, just a few weeks after Facebook became available to the general public, I invited a friend to speak at our company’s annual retreat. I asked him to tell the Argyle team about his pioneering work in “word-of-mouth marketing” – and to help us read the tea leaves about how communicators should think differently in a world in which audiences were about to become more empowered than ever before.
Managing and communicating complex change is no easy task. When change happens in organizations, timelines often compress. People can feel anxious, and even resistant.