Marketing

Argyle named Canadian Agency of the Year for 2020

By |2020-06-14T00:00:34-04:00May 29th, 2020|

We’re proud to announce that Argyle, one of Canada’s largest and fastest-growing communications consulting firms, has been named 2020 Canadian Agency of the Year by PRovoke Media, the leading source of news and analysis on the global public relations industry.

Stop utilizing! A plea for plain language

By |2020-06-14T00:00:54-04:00May 26th, 2020|

There was a time when those who could write, wrote. Then came e-mail, and blogs, and Twitter. Now we are all writers, putting out impossible amounts of content on a seemingly infinite array of platforms, and with COVID-19 we’ve seen an explosion of content – not all of it clear, and very little of it consistent.

7 ways social media can build relationships while social distancing

By |2020-06-14T21:44:37-04:00April 3rd, 2020|

The COVID-19 crisis – and the new norm of social distancing – has made digital communications, and social media in particular, more important than ever for organizations.

Argyle named one of Canada’s Top Growing Companies by Globe and Mail

By |2020-06-14T21:47:30-04:00September 27th, 2019|

The Argyle Group, one of Canada's largest management-owned communications firms, has been included on the inaugural Report on Business ranking of Canada’s Top Growing Companies, with three-year growth of 157 percent.

Engagement team wins big at IAP2 North American Conference

By |2020-06-14T15:22:18-04:00September 13th, 2019|

Context: An Argyle Company was a top recipient at the 2019 International Association for Public Participation (IAP2) conference with two Canadian Core Values Awards – one for Indigenous Engagement and the other for Creativity, Contribution and Innovation.

The story behind Argyle’s investment in Matchstick

By |2020-06-14T22:08:05-04:00July 26th, 2019|

In the fall of 2006, just a few weeks after Facebook became available to the general public, I invited a friend to speak at our company’s annual retreat. I asked him to tell the Argyle team about his pioneering work in “word-of-mouth marketing” – and to help us read the tea leaves about how communicators should think differently in a world in which audiences were about to become more empowered than ever before.

Six seeds of separation: Communicating how agriculture connects Canada

By |2020-06-14T00:21:40-04:00February 20th, 2019|

Communicators in the agricultural sector face a paradox: the way food is grown and produced matters more than ever, and yet the urbanization of Canada means consumers are increasingly disconnected from the farm.

The transformation of communication

By |2020-06-14T00:22:29-04:00January 29th, 2019|

It’s a paradox of the digital age that even as technology makes communication easier, it seems to make relationships harder. Truth and trust – the twin enablers of a healthy relationship between an organization and its stakeholders – are often elusive. To succeed, organizations need new mindsets – and communicators need new skillsets.