May 14, 2020

Chronicling COVID: Victoria DiPlacido, ELLE Canada

As we explore how COVID-19 has impacted journalism, Argyle’s Alex Kucharski chats with Victoria DiPlacido, digital director at ELLE Canada, about balancing the need for information and entertainment tailored to Canadian women, how she’s surviving isolation while supporting local businesses, and the work she is most proud of.

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May 12, 2020

Equitable engagement – beyond COVID-19

Battling the horrible internet of very rural Ireland to connect with my cocooned in-laws. Facilitating a 23-member Task Force on Zoom to build consensus on a report. Learning how to involve family - from my 95-year old grandparents to 6-year old niece – in a multilingual virtual birthday party. Chairing non-profit board meetings with members juggling tough COVID conversations, introversion, and cramped family spaces.

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May 7, 2020

How consumers have changed – and how marketers can adapt

As the economy reopens, what will be the lingering impact of COVID-19 on the way Canadians live, work and shop – and what will it mean for businesses, communicators and marketers?

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May 5, 2020

Chronicling COVID: Sarah Turnbull, Parliamentary Journalist

Journalism is essential during a crisis – and harder than ever during a pandemic when a reporter can’t get close to their sources. That’s why Argyle is turning the tables by interviewing prominent Canadian journalists. We aim to learn how they are coping, staying on top of the 24/7 news cycle, delivering fresh angles and insight, and engaging with communicators.

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April 30, 2020

Six lessons from moving public engagement online

Six weeks ago, we posed the question “How do you engage when you can’t gather?” followed by our tips for alternative engagement options. Since then, the Argyle team has been working with clients across the country to design virtual public engagement programs.

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April 28, 2020

Working together…separately.

After six weeks of Zoom happy hours, fighting for kitchen table real estate, keeping the kids occupied and onboarding new four-legged co-workers, we asked some team members to share tips on how they’ve adjusted to our new work reality. Here are seven lessons our team has learned.

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April 23, 2020

Engaging health professionals – when every second counts

Whether you’re disseminating health-care research or sharing an innovative new treatment, working with health care professionals is essential to improving patient care. Communicating with these busy professionals can be challenging in normal circumstances, let alone amid a global pandemic.

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April 16, 2020

Social distancing: Why we break the rules (and what you can do about it)

Argyle’s research provides insights into social distancing resistance.

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April 14, 2020

Climate leadership and communications in the time of COVID-19

Communicating climate change has always taken courage. Now, it will take all that we can muster.

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April 9, 2020

COVID-19 brings employers, employees closer together

As unemployment soars, it’s time to invest in employer/employee relationships.

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April 6, 2020

Canadians’ relationships improve during COVID-19 crisis

While Canadians may be isolated and ‘socially distanced’ from one another during the COVID-19 pandemic, this shared experience has strengthened our relationships with our families, co-workers, employers, health care providers, local businesses – and even our governments.

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April 3, 2020

7 ways social media can build relationships while social distancing

The COVID-19 crisis – and the new norm of social distancing – has made digital communications, and social media in particular, more important than ever for organizations.

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March 31, 2020

Shopping more, spending more: how COVID-19 is changing our grocery habits

The pandemic-fueled public health and economic crisis has refocused attention on people’s basic needs. News and social media feature alarming stories about a rush on grocery stores, and fears of anti-social hoarding behaviour.

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March 27, 2020

Communicating with confidence – when you feel anything but

Among the endless stream of look-alike COVID-19 emails from organizations, one struck me like a bolt of lightning.