May 29, 2018

"Mad Men", "Scandal" and Making Change

Our clients aren’t salacious enough to keep Don Draper entertained for more than one Old Fashioned. And Olivia Pope would be bored silly in our office staring out the window at charming St. Boniface, tears in her eyes, lip quivering in dramatic fashion, looking for a disaster to handle. But not us. We love what we do.

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March 22, 2018

Growth through exports: Tips for food entrepreneurs

Despite uncertainty surrounding the North American Free Trade Agreement (NAFTA), the U.S. and Canada continue to be each other’s largest and best markets – thanks to history, geography, culture and government policy. If you are seeking to grow your business through cross-border trade, it’s a particularly important time to sharpen your strategic edge and build your brand.

 

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March 9, 2018

Canadians happiest with small rewards over big dreams

When it comes to loyalty programs, Canadians seem happiest with providers of small rewards such as free movies and groceries rather than those who promise dream vacations, according to an independent national study released today.

 

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February 21, 2018

Resilience: Why do some businesses and brands have it — and some don’t?

The greatest businesses and brands are known for their resilience — a quality more prized than ever in an era when so much of a company’s value lies in its reputation and other intangible assets.

 

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August 25, 2017

Mayweather/McGregor - A Marketing Knock-Out

Sponsorships are nothing new in the world of marketing, but sponsoring an event for $10 million dollars would be crazy…wouldn’t it?

 

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June 20, 2017

When the Question is: How Do You Stay Current in Social Marketing?

Recently at the World Social Marketing Conference (WSMC) in Washington, DC Hilary and I attended a plenary session entitled “Digital is the answer, what was the question?”

 

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May 23, 2017

What I Learned at World Social Marketing Conference

This past week, Jill and I attended World Social Marketing Conference 2017. I was just as excited to present ChangeMakers’ work on SAFE Work Manitoba as I was to learn from the global social marketing community. I wasn’t disappointed on either front. Here are just a few things I learned at #WSMC17 and that I’ll be thinking about as I work with the rest of the ChangeMakers team to create sustainable behaviour change for our clients.

 

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March 13, 2017

Behind the ChangeMaker: Christian M.

Christian Massaroni is a member of our Client Service team, working closely with his clients on a day-to-day basis by supporting them in all of their communication needs. With a combination of endearing charisma, wit and caffeine-fueled enthusiasm for his work, Christian's collaborative efforts with both his clients and his team ensures that projects see positive results.

 

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February 17, 2017

An Exercise in Futility: Trump's Media Survey

It’s been less than a day since President Donald Trump's Media Survey went live and there are already several analyses available complete with comedic fodder, depending on what side of the proverbial (and literal?) fence you align yourself with.

 

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February 7, 2017

Between Plays: Who Won the Super Bowl in 30 Seconds?

Super Bowl LI was a night of historic firsts in football records - but did the advertisers bring the same excitement to their portion of the program? When a 30-second spot costs $5 million, the stakes are high – and that can make it even harder for a message to break through. Here are some ChangeMakers’ top picks of this year’s Super Bowl ads.