December 6, 2018

Communicating with empathy in an era of disruption

Change—relentless, fearsome, hopeful, exciting, anxiety-provoking change—is part of the zeitgeist of our time. One of today’s few certainties is that our very near future will look significantly different from our present. What does that have to do with public communications? Everything.

Responsive image

Responsive image

November 1, 2018

How to reframe a message in four steps

It’s a time-honoured tradition – passing down food and nutritional advice to younger generations. Eat this, not that; don’t eat too much or too little; avoid foods that have too much sugar, calories and carbs.

Responsive image

September 4, 2018

CEO activism: Why it matters

To many ordinary people, CEOs have often been perceived as a privileged class — distant, faceless and out of touch with reality.

Responsive image

August 20, 2018

A free press: The allies of the people

On August 16th, hundreds of newspapers across America – liberal and conservative, large and small - published their own unique editorials on the value of a free press.

Responsive image

May 29, 2018

"Mad Men", "Scandal" and Making Change

Our clients aren’t salacious enough to keep Don Draper entertained for more than one Old Fashioned. And Olivia Pope would be bored silly in our office staring out the window at charming St. Boniface, tears in her eyes, lip quivering in dramatic fashion, looking for a disaster to handle. But not us. We love what we do.

Responsive image

March 22, 2018

Growth through exports: Tips for food entrepreneurs

Despite uncertainty surrounding the North American Free Trade Agreement (NAFTA), the U.S. and Canada continue to be each other’s largest and best markets – thanks to history, geography, culture and government policy. If you are seeking to grow your business through cross-border trade, it’s a particularly important time to sharpen your strategic edge and build your brand.

Responsive image

March 9, 2018

Canadians happiest with small rewards over big dreams

When it comes to loyalty programs, Canadians seem happiest with providers of small rewards such as free movies and groceries rather than those who promise dream vacations, according to an independent national study released today.

Responsive image

February 21, 2018

Resilience: Why do some businesses and brands have it — and some don’t?

The greatest businesses and brands are known for their resilience — a quality more prized than ever in an era when so much of a company’s value lies in its reputation and other intangible assets.

Responsive image

August 25, 2017

Mayweather/McGregor - A Marketing Knock-Out

Sponsorships are nothing new in the world of marketing, but sponsoring an event for $10 million dollars would be crazy…wouldn’t it?

Responsive image

June 20, 2017

When the Question is: How Do You Stay Current in Social Marketing?

Recently at the World Social Marketing Conference (WSMC) in Washington, DC Hilary and I attended a plenary session entitled “Digital is the answer, what was the question?”

Responsive image

May 23, 2017

What I Learned at World Social Marketing Conference

This past week, Jill and I attended World Social Marketing Conference 2017. I was just as excited to present ChangeMakers’ work on SAFE Work Manitoba as I was to learn from the global social marketing community. I wasn’t disappointed on either front. Here are just a few things I learned at #WSMC17 and that I’ll be thinking about as I work with the rest of the ChangeMakers team to create sustainable behaviour change for our clients.

Responsive image

February 17, 2017

An Exercise in Futility: Trump's Media Survey

It’s been less than a day since President Donald Trump's Media Survey went live and there are already several analyses available complete with comedic fodder, depending on what side of the proverbial (and literal?) fence you align yourself with.

Responsive image

February 7, 2017

Between Plays: Who Won the Super Bowl in 30 Seconds?

Super Bowl LI was a night of historic firsts in football records - but did the advertisers bring the same excitement to their portion of the program? When a 30-second spot costs $5 million, the stakes are high – and that can make it even harder for a message to break through. Here are some ChangeMakers’ top picks of this year’s Super Bowl ads.

Responsive image

January 23, 2017

Public Affairs and Alternative Facts

In the world of Public Affairs there is one essential rule that professionals need to adhere: always tell the truth.