May 23, 2017

What I Learned at World Social Marketing Conference

This past week, Jill and I attended World Social Marketing Conference 2017. I was just as excited to present ChangeMakers’ work on SAFE Work Manitoba as I was to learn from the global social marketing community. I wasn’t disappointed on either front. Here are just a few things I learned at #WSMC17 and that I’ll be thinking about as I work with the rest of the ChangeMakers team to create sustainable behaviour change for our clients.

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February 17, 2017

An Exercise in Futility: Trump's Media Survey

It’s been less than a day since President Donald Trump's Media Survey went live and there are already several analyses available complete with comedic fodder, depending on what side of the proverbial (and literal?) fence you align yourself with.

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February 7, 2017

Between Plays: Who Won the Super Bowl in 30 Seconds?

Super Bowl LI was a night of historic firsts in football records - but did the advertisers bring the same excitement to their portion of the program? When a 30-second spot costs $5 million, the stakes are high – and that can make it even harder for a message to break through. Here are some ChangeMakers’ top picks of this year’s Super Bowl ads.

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January 23, 2017

Public Affairs and Alternative Facts

In the world of Public Affairs there is one essential rule that professionals need to adhere: always tell the truth.