It’s that time of year again – the time when we look back at the year that was and focus on what’s to come. 2021 was a year of growth, challenge, innovation, adaptation and learning for Argyle. As we look back and reflect on the past year, we’re sharing our top ten posts of 2021. Here are the stories that resonated most with you.
In this post, we shared Argyle’s learnings from developing a trauma-informed communications program to support former students of federal Indian Day Schools during the complicated and emotionally taxing settlement process. Argyle’s approach was rooted in principles of collaboration and empowerment to provide claimants with a safe, supportive environment to understand and access the process, and to secure the compensation they deserved.
Jessie Sitnick, VP of Corporate and Public Affairs and leader of Argyle’s Environmental, Social and Governance (ESG) team, shared an insightful parallel between climate change and cancer. Informed by her father’s cancer diagnosis and her passion for climate change communication, Jessie discussed the value of courage, honesty, compassion and vulnerability – even when it’s messy, imperfect, and uncomfortable.
Caroline De Silva, Vice President of Argyle’s Consumer Health and Lifestyle team, acknowledged the struggle to find harmony among life’s competing expectations – from oneself and society. On International Woman’s Day, she reached out to women in communication leadership roles and shared their strategies for preventative care in the quest to manage expectations and find better balance in their lives.
“There are now more direct and irrefutable correlations between how a company runs its business and how people live their lives,” said Evan Harvey, Global Head of Sustainability at NASDAQ. Building on this insight, Argyle’s Jessie Sitnick showed how the ESG movement is really a conversation about the purpose and value of a business — and why ESG questions are really leadership questions.
While most of our blog posts share insights for current and potential clients, this one was about our own aspirations for social impact. Argyle announced its plan to provide pro-bono communications training, consulting and coaching to charities with mandates or programs related to advancing equity, inclusion and social justice. “Argyle has always been driven by its ambition to apply our communications skills to help build a healthier, more sustainable society, and to help leaders communicate with confidence. We’re excited to provide these services to organizations helping to build more equitable communities,” said Argyle CEO Daniel Tisch.
All year round, Argyle’s digital team watched how different channels were helping organizations and leaders build brands, share ideas and facilitate conversations on events and issues. In this post, we broke down the newest viral audio-only platform – Clubhouse.
In 2021 Andrew Stewart joined the Argyle leadership team as our first Vice President of Creative Strategy and Client Innovation. In a one-on-one interview with teammate Taralyn Kerr, Andrew revealed how Argyle integrates creativity, innovation and authenticity to deliver winning results for clients and society.
Posted in 2020, this post still resonated with our readers (or listeners in this case) in 2021. In an interview with Argyle’s Caroline De Silva, Toronto talk radio host Ryan Doyle recounted the importance of ‘just listening’ at times of crisis and change. “In addition to facts, opinions and expert insights, listeners need companionship and comfort, a familiar voice – ours – and a platform to express their thoughts and views. Despite all the technical improvements, it still boils down to sharing stories, talking about issues and communicating with an audience.”
Move over millennials: Gen Z is here. Argyle’s Amy Gingerich dug into the diverse motivations of people in this young, influential demographic and how business strategies are responding. Amy shared research showing how this generation tends to values authenticity more than reach in the creators they follow, paving the way for micro-influencers to have a strong voice in reaching them.
After a year like no other (back when we thought 2020 was the only crazy year), Argyle CEO Daniel Tisch looked at the trends ahead and what they meant for building value and earning trust in 2021. Dan pointed out that times of crisis are when leadership and communication matter most – and that the leaders who are mindful of this environment will be best equipped to communicate with confidence. Our most-read post of 2021 continues to hold true as we move into 2022.
We’re grateful to our readers who have read, commented on, and shared our stories last year, and excited to continue the conversation in 2022.
About the Authors
Kim Taylor is a Senior Engagement and Communications consultant with a passion for delivering authentic, innovative solutions. She holds a Master’s Degree in Professional Communication and has a diverse work portfolio that includes leading Indigenous and stakeholder engagement programs and developing targeted marketing and communication strategies.