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About Daniel Tisch

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So far Daniel Tisch has created 9 blog entries.
President & CEO

From pro-equity to anti-racism: How do we turn conversation into action?

By |2020-07-10T11:45:09-04:00July 10th, 2020|

There is a new urgency in the global conversation about racism. Led by the Black Lives Matter movement, this conversation is now happening across countless communities, companies and industries – including the public relations industry.

The story behind Argyle’s investment in Matchstick

By |2020-09-21T09:37:23-04:00July 26th, 2019|

In the fall of 2006, just a few weeks after Facebook became available to the general public, I invited a friend to speak at our company’s annual retreat. I asked him to tell the Argyle team about his pioneering work in “word-of-mouth marketing” – and to help us read the tea leaves about how communicators should think differently in a world in which audiences were about to become more empowered than ever before.

The transformation of communication

By |2020-09-21T09:25:14-04:00January 29th, 2019|

It’s a paradox of the digital age that even as technology makes communication easier, it seems to make relationships harder. Truth and trust – the twin enablers of a healthy relationship between an organization and its stakeholders – are often elusive. To succeed, organizations need new mindsets – and communicators need new skillsets.

Canadians happiest with small rewards over big dreams

By |2020-09-21T09:03:06-04:00March 9th, 2018|

When it comes to loyalty programs, Canadians seem happiest with providers of small rewards such as free movies and groceries rather than those who promise dream vacations, according to an independent national study released today.

Resilience: Why do some businesses and brands have it — and some don’t?

By |2020-09-21T09:01:07-04:00February 21st, 2018|

The greatest businesses and brands are known for their resilience — a quality more prized than ever in an era when so much of a company’s value lies in its reputation and other intangible assets.

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