kim-blanchette

About kim-blanchette

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So far kim-blanchette has created 3 blog entries.
Senior Vice President & General Manager, Western Canada

Brand, reputation and the seventh hole: What a professional golfer taught me about corporate character

By |2020-09-09T17:27:34-04:00September 10th, 2020|

We often think brand and reputation are interchangeable, but there is a huge difference in how you want to be perceived and what audiences, consumers and stakeholders really think about you.

Stop utilizing! A plea for plain language

By |2020-09-21T11:53:34-04:00May 26th, 2020|

There was a time when those who could write, wrote. Then came e-mail, and blogs, and Twitter. Now we are all writers, putting out impossible amounts of content on a seemingly infinite array of platforms, and with COVID-19 we’ve seen an explosion of content – not all of it clear, and very little of it consistent.

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