Argyle bolsters reputation risk expertise in senior partnership with John Larsen

Renowned crisis communications practitioner to join growing agency as Senior Counsel

WASHINGTON, D.C. – June 13, 2023 – Argyle, an award-winning international strategic communications firm with offices in Washington, D.C., Chicago, Houston, Philadelphia, and in seven Canadian cities, today announced that strategic communications veteran John Larsen is joining as Senior Counsel. With a broad client base across the United States and Canada, Larsen’s addition will help the fast-growing agency meet complex client demands across a diverse set of sectors.

“Reputation risk is evolving at a rapid pace, making it difficult for boards and C-Suites to keep pace with the expectations of stakeholders,” said Larsen. “Argyle recognizes that the days of stale playbooks and gut-based decisions need to be replaced with  adaptive leadership and accountable communications.  I’m thrilled to join such a talented team on the cutting edge of data-informed strategy for its clients.”

Prior to joining Argyle, Larsen was Executive Vice President and General Manager with one of the world’s largest public relations firms. He has served as an executive in three international PR consulting companies, was one of two partners in Global Public Affairs, Canada’s leading government relations firm, and was the founder of Corpen Group, Canada’s largest independent critical communications firm. He is also the Founder and Principal of  Zero Hour Strategy.  Larsen has written extensively for national newspapers, industry publications and academic journals.  He is the author of a national best-seller and is at work on his latest book In the Room – Perspectives on Leadership for an Age of Crises.

“John’s arrival at Argyle helps consolidate our position as one of the leading reputation and issues management agencies in North America,” says Stefan Moores, Argyle’s President and Believeco: Partners COO. “His experience counseling clients in the most challenging situations is unmatched and adds to our existing roster of top talent at Argyle and Believeco.”

Beyond his extensive consulting experience, Larsen has also held executive-level positions with the military, in the corporate sector, and with various orders of government. He holds two graduate degrees, in communications and non-fiction writing and two post-graduate certificates in leadership, from Harvard and Cornell. In 2012 John was awarded the International Association of Business Communications (IABC) ‘Master Communicator’ designation, the highest honor in the public relations profession.  He is an accredited United Nations ‘International Observatory Expert’ in security communications and has consulted on communications projects around the globe.

“What separates John from other agency leaders is the immediate trust that boards, CEOs and corporate C-Suites have in him in good times or bad, through periods of growth, transformation or crisis,” says Robert Gemmill, Argyle’s EVP of Reputation, Risk & Advisory. “John’s addition will be a significant advantage for our clients and our team.”

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