Argyle’s Tatianna Ducklow sits down with our Vice President of Creative, Whitney Siemens, to outline five steps we take to ensure our clients creative stands out from the crowd.
Our clients aren’t salacious enough to keep Don Draper entertained for more than one Old Fashioned. And Olivia Pope would be bored silly in our office staring out the window at charming St. Boniface, tears in her eyes, lip quivering in dramatic fashion, looking for a disaster to handle. But not us. We love what we do.
Sponsorships are nothing new in the world of marketing, but sponsoring an event for $10 million dollars would be crazy…wouldn’t it?
Super Bowl LI was a night of historic firsts in football records - but did the advertisers bring the same excitement to their portion of the program? When a 30-second spot costs $5 million, the stakes are high – and that can make it even harder for a message to break through. Here are some ChangeMakers’ top picks of this year’s Super Bowl ads.