In government or business, these principles hold true when the stakes are high.
Brand, reputation and the seventh hole: What a professional golfer taught me about corporate character
We often think brand and reputation are interchangeable, but there is a huge difference in how you want to be perceived and what audiences, consumers and stakeholders really think about you.
Our CEO Dan Tisch sat down with the Ethical Voices podcast to discuss some of the ethical challenges that PR agencies face.
Green and White: Why we must dismantle racism in the environmental sector GalleryAdvocacy, All, Behavioural Change, Climate Change, Communication, Crisis, Engagement, Environment, Indigenous Engagement, Leadership, Non-Profit, Social Responsibility, Sustainability
They called it a Park Crawl. It was the summer of 2014, and one of Canada’s biggest environmental non-profits had pulled out all the stops to create the perfect engagement and climate change constituency-building event: an afternoon exploring the green spaces deep in the heart of downtown Toronto.
There is a new urgency in the global conversation about racism. Led by the Black Lives Matter movement, this conversation is now happening across countless communities, companies and industries – including the public relations industry.
To many ordinary people, CEOs have often been perceived as a privileged class — distant, faceless and out of touch with reality.
Our clients aren’t salacious enough to keep Don Draper entertained for more than one Old Fashioned. And Olivia Pope would be bored silly in our office staring out the window at charming St. Boniface, tears in her eyes, lip quivering in dramatic fashion, looking for a disaster to handle. But not us. We love what we do.
This past week, Jill and I attended World Social Marketing Conference 2017. I was just as excited to present ChangeMakers’ work on SAFE Work Manitoba as I was to learn from the global social marketing community. I wasn’t disappointed on either front. Here are just a few things I learned at #WSMC17 and that I’ll be thinking about as I work with the rest of the ChangeMakers team to create sustainable behaviour change for our clients.