Behavioural Change

Brand, reputation and the seventh hole: What a professional golfer taught me about corporate character

By |2020-09-09T17:27:34-04:00September 10th, 2020|

We often think brand and reputation are interchangeable, but there is a huge difference in how you want to be perceived and what audiences, consumers and stakeholders really think about you.

Green and White: Why we must dismantle racism in the environmental sector

By |2020-09-21T12:12:18-04:00July 22nd, 2020|

They called it a Park Crawl. It was the summer of 2014, and one of Canada’s biggest environmental non-profits had pulled out all the stops to create the perfect engagement and climate change constituency-building event: an afternoon exploring the green spaces deep in the heart of downtown Toronto.

From pro-equity to anti-racism: How do we turn conversation into action?

By |2020-07-10T11:45:09-04:00July 10th, 2020|

There is a new urgency in the global conversation about racism. Led by the Black Lives Matter movement, this conversation is now happening across countless communities, companies and industries – including the public relations industry.

“Mad Men”, “Scandal” and Making Change

By |2020-09-21T09:07:16-04:00May 29th, 2018|

Our clients aren’t salacious enough to keep Don Draper entertained for more than one Old Fashioned. And Olivia Pope would be bored silly in our office staring out the window at charming St. Boniface, tears in her eyes, lip quivering in dramatic fashion, looking for a disaster to handle. But not us. We love what we do.

What I Learned at World Social Marketing Conference

By |2020-09-21T08:53:31-04:00May 23rd, 2017|

This past week, Jill and I attended World Social Marketing Conference 2017. I was just as excited to present ChangeMakers’ work on SAFE Work Manitoba as I was to learn from the global social marketing community. I wasn’t disappointed on either front. Here are just a few things I learned at #WSMC17 and that I’ll be thinking about as I work with the rest of the ChangeMakers team to create sustainable behaviour change for our clients.

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