Brand

Brand, reputation and the seventh hole: What a professional golfer taught me about corporate character

By |2020-09-09T17:27:34-04:00September 10th, 2020|

We often think brand and reputation are interchangeable, but there is a huge difference in how you want to be perceived and what audiences, consumers and stakeholders really think about you.

Argyle named Canadian Agency of the Year for 2020

By |2020-09-21T11:57:27-04:00May 29th, 2020|

We’re proud to announce that Argyle, one of Canada’s largest and fastest-growing communications consulting firms, has been named 2020 Canadian Agency of the Year by PRovoke Media, the leading source of news and analysis on the global public relations industry.

7 ways social media can build relationships while social distancing

By |2020-09-21T10:53:04-04:00April 3rd, 2020|

The COVID-19 crisis – and the new norm of social distancing – has made digital communications, and social media in particular, more important than ever for organizations.

Argyle named one of Canada’s Top Growing Companies by Globe and Mail

By |2020-09-21T09:47:53-04:00September 27th, 2019|

The Argyle Group, one of Canada's largest management-owned communications firms, has been included on the inaugural Report on Business ranking of Canada’s Top Growing Companies, with three-year growth of 157 percent.

Engagement team wins big at IAP2 North American Conference

By |2020-09-21T09:42:10-04:00September 13th, 2019|

Context: An Argyle Company was a top recipient at the 2019 International Association for Public Participation (IAP2) conference with two Canadian Core Values Awards – one for Indigenous Engagement and the other for Creativity, Contribution and Innovation.

The story behind Argyle’s investment in Matchstick

By |2020-09-21T09:37:23-04:00July 26th, 2019|

In the fall of 2006, just a few weeks after Facebook became available to the general public, I invited a friend to speak at our company’s annual retreat. I asked him to tell the Argyle team about his pioneering work in “word-of-mouth marketing” – and to help us read the tea leaves about how communicators should think differently in a world in which audiences were about to become more empowered than ever before.

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