We often think brand and reputation are interchangeable, but there is a huge difference in how you want to be perceived and what audiences, consumers and stakeholders really think about you.
Meet Bart. Naming your business is like naming your child. So, just imagine telling your son at 22 years old, his name is now Bartholomew. Tough conversation.
We’re proud to announce that Argyle, one of Canada’s largest and fastest-growing communications consulting firms, has been named 2020 Canadian Agency of the Year by PRovoke Media, the leading source of news and analysis on the global public relations industry.
The COVID-19 crisis – and the new norm of social distancing – has made digital communications, and social media in particular, more important than ever for organizations.
Five months ago, I took a huge leap. After more than 26 years of in-house communications in the public sector, I joined the team at Argyle as the Senior Vice President and General Manager for Western Canada.
Kim Blanchette brings fast-growing firm 25 years’ experience in communications, engagement, brand & reputation management.
The Argyle Group, one of Canada's largest management-owned communications firms, has been included on the inaugural Report on Business ranking of Canada’s Top Growing Companies, with three-year growth of 157 percent.
Context: An Argyle Company was a top recipient at the 2019 International Association for Public Participation (IAP2) conference with two Canadian Core Values Awards – one for Indigenous Engagement and the other for Creativity, Contribution and Innovation.
Public engagement is about giving people a voice in the decisions that affect them – but what if we don’t believe our voices will be heard?
In the fall of 2006, just a few weeks after Facebook became available to the general public, I invited a friend to speak at our company’s annual retreat. I asked him to tell the Argyle team about his pioneering work in “word-of-mouth marketing” – and to help us read the tea leaves about how communicators should think differently in a world in which audiences were about to become more empowered than ever before.
