Managing and communicating complex change is no easy task. When change happens in organizations, timelines often compress. People can feel anxious, and even resistant.
When I founded Context Research in the mid-1990s, ‘public engagement’ was rarely considered an independent practice. Engagement often consisted of town hall meetings or open houses, led by planners, engineers and company officials.
It’s a paradox of the digital age that even as technology makes communication easier, it seems to make relationships harder. Truth and trust – the twin enablers of a healthy relationship between an organization and its stakeholders – are often elusive. To succeed, organizations need new mindsets – and communicators need new skillsets.
Change—relentless, fearsome, hopeful, exciting, anxiety-provoking change—is part of the zeitgeist of our time. One of today’s few certainties is that our very near future will look significantly different from our present. What does that have to do with public communications? Everything.
It’s a time-honoured tradition – passing down food and nutritional advice to younger generations. Eat this, not that; don’t eat too much or too little; avoid foods that have too much sugar, calories and carbs.
To many ordinary people, CEOs have often been perceived as a privileged class — distant, faceless and out of touch with reality.
Our clients aren’t salacious enough to keep Don Draper entertained for more than one Old Fashioned. And Olivia Pope would be bored silly in our office staring out the window at charming St. Boniface, tears in her eyes, lip quivering in dramatic fashion, looking for a disaster to handle. But not us. We love what we do.
When it comes to loyalty programs, Canadians seem happiest with providers of small rewards such as free movies and groceries rather than those who promise dream vacations, according to an independent national study released today.
The greatest businesses and brands are known for their resilience — a quality more prized than ever in an era when so much of a company’s value lies in its reputation and other intangible assets.
Sponsorships are nothing new in the world of marketing, but sponsoring an event for $10 million dollars would be crazy…wouldn’t it?