Brand

The changing context of public engagement: A national opportunity

By |2020-09-21T09:30:34-04:00February 11th, 2019|

When I founded Context Research in the mid-1990s, ‘public engagement’ was rarely considered an independent practice. Engagement often consisted of town hall meetings or open houses, led by planners, engineers and company officials.

The transformation of communication

By |2020-09-21T09:25:14-04:00January 29th, 2019|

It’s a paradox of the digital age that even as technology makes communication easier, it seems to make relationships harder. Truth and trust – the twin enablers of a healthy relationship between an organization and its stakeholders – are often elusive. To succeed, organizations need new mindsets – and communicators need new skillsets.

Communicating with empathy in an era of disruption

By |2020-09-21T09:20:38-04:00December 6th, 2018|

Change—relentless, fearsome, hopeful, exciting, anxiety-provoking change—is part of the zeitgeist of our time. One of today’s few certainties is that our very near future will look significantly different from our present. What does that have to do with public communications? Everything.

“Mad Men”, “Scandal” and Making Change

By |2020-09-21T09:07:16-04:00May 29th, 2018|

Our clients aren’t salacious enough to keep Don Draper entertained for more than one Old Fashioned. And Olivia Pope would be bored silly in our office staring out the window at charming St. Boniface, tears in her eyes, lip quivering in dramatic fashion, looking for a disaster to handle. But not us. We love what we do.

Canadians happiest with small rewards over big dreams

By |2020-09-21T09:03:06-04:00March 9th, 2018|

When it comes to loyalty programs, Canadians seem happiest with providers of small rewards such as free movies and groceries rather than those who promise dream vacations, according to an independent national study released today.

Resilience: Why do some businesses and brands have it — and some don’t?

By |2020-09-21T09:01:07-04:00February 21st, 2018|

The greatest businesses and brands are known for their resilience — a quality more prized than ever in an era when so much of a company’s value lies in its reputation and other intangible assets.

Mayweather/McGregor – A Marketing Knock-Out

By |2020-09-21T08:59:18-04:00August 25th, 2017|

Sponsorships are nothing new in the world of marketing, but sponsoring an event for $10 million dollars would be crazy…wouldn’t it?

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