Communication

Chronicling COVID: Ryan Doyle, NewsTalk 1010

By |2020-09-21T12:04:53-04:00July 15th, 2020|

Radio has always been an important communication tool during major world events – from wars to natural disasters. Argyle’s Caroline De Silva spoke with NewsTalk 1010’s Ryan Doyle to discuss the role talk radio plays in times of crisis and change.

From pro-equity to anti-racism: How do we turn conversation into action?

By |2020-09-30T17:06:20-04:00July 10th, 2020|

There is a new urgency in the global conversation about racism. Led by the Black Lives Matter movement, this conversation is now happening across countless communities, companies and industries – including the public relations industry.

Communicating with empathy in an era of disruption

By |2020-09-21T09:20:38-04:00December 6th, 2018|

Change—relentless, fearsome, hopeful, exciting, anxiety-provoking change—is part of the zeitgeist of our time. One of today’s few certainties is that our very near future will look significantly different from our present. What does that have to do with public communications? Everything.

Mayweather/McGregor – A Marketing Knock-Out

By |2020-09-21T08:59:18-04:00August 25th, 2017|

Sponsorships are nothing new in the world of marketing, but sponsoring an event for $10 million dollars would be crazy…wouldn’t it?

When the Question is: How Do You Stay Current in Social Marketing?

By |2020-09-21T08:56:10-04:00June 20th, 2017|

Recently at the World Social Marketing Conference (WSMC) in Washington, DC Hilary and I attended a plenary session entitled “Digital is the answer, what was the question?”

An Exercise in Futility: Trump’s Media Survey

By |2020-09-21T08:48:13-04:00February 17th, 2017|

It’s been less than a day since President Donald Trump's Media Survey went live and there are already several analyses available complete with comedic fodder, depending on what side of the proverbial (and literal?) fence you align yourself with.

Between Plays: Who Won the Super Bowl in 30 Seconds?

By |2020-09-21T08:44:45-04:00February 7th, 2017|

Super Bowl LI was a night of historic firsts in football records - but did the advertisers bring the same excitement to their portion of the program? When a 30-second spot costs $5 million, the stakes are high – and that can make it even harder for a message to break through. Here are some ChangeMakers’ top picks of this year’s Super Bowl ads.

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