Radio has always been an important communication tool during major world events – from wars to natural disasters. Argyle’s Caroline De Silva spoke with NewsTalk 1010’s Ryan Doyle to discuss the role talk radio plays in times of crisis and change.
There is a new urgency in the global conversation about racism. Led by the Black Lives Matter movement, this conversation is now happening across countless communities, companies and industries – including the public relations industry.
Meet Bart. Naming your business is like naming your child. So, just imagine telling your son at 22 years old, his name is now Bartholomew. Tough conversation.
How do you engage when you can’t gather?
Change—relentless, fearsome, hopeful, exciting, anxiety-provoking change—is part of the zeitgeist of our time. One of today’s few certainties is that our very near future will look significantly different from our present. What does that have to do with public communications? Everything.
Sponsorships are nothing new in the world of marketing, but sponsoring an event for $10 million dollars would be crazy…wouldn’t it?
Recently at the World Social Marketing Conference (WSMC) in Washington, DC Hilary and I attended a plenary session entitled “Digital is the answer, what was the question?”
It’s been less than a day since President Donald Trump's Media Survey went live and there are already several analyses available complete with comedic fodder, depending on what side of the proverbial (and literal?) fence you align yourself with.
Super Bowl LI was a night of historic firsts in football records - but did the advertisers bring the same excitement to their portion of the program? When a 30-second spot costs $5 million, the stakes are high – and that can make it even harder for a message to break through. Here are some ChangeMakers’ top picks of this year’s Super Bowl ads.
In the world of Public Affairs there is one essential rule that professionals need to adhere: always tell the truth.
