For those of us in the business of safeguarding and building positive corporate reputations, the issue of board and executive diversity has become impossible to ignore. But the real goal isn’t just reputational gain; it’s performance.
As shareholders, regulators and stakeholders put increasing pressure on businesses for ESG (Environment, Social, Governance) disclosures, the urge to ‘patch up the holes’ is natural. But will this approach serve corporations and their investors in the long run? We believe there’s a better path – with less risk, and more potential opportunity.
Lessons in adaptation and innovation from Canada’s top communicators
Brand, reputation and the seventh hole: What a professional golfer taught me about corporate character
We often think brand and reputation are interchangeable, but there is a huge difference in how you want to be perceived and what audiences, consumers and stakeholders really think about you.
There is a new urgency in the global conversation about racism. Led by the Black Lives Matter movement, this conversation is now happening across countless communities, companies and industries – including the public relations industry.
Meet Bart. Naming your business is like naming your child. So, just imagine telling your son at 22 years old, his name is now Bartholomew. Tough conversation.