Digital and Social

Break the monotony: How to get strategic (dare we say courageous?) with your creative

By |2020-08-19T15:29:24-04:00August 19th, 2020|

Argyle’s Tatianna Ducklow sits down with our Vice President of Creative, Whitney Siemens, to outline five steps we take to ensure our clients creative stands out from the crowd.

Chronicling COVID: Victoria DiPlacido, ELLE Canada

By |2020-09-21T11:49:31-04:00May 14th, 2020|

As we explore how COVID-19 has impacted journalism, Argyle’s Alex Kucharski chats with Victoria DiPlacido, digital director at ELLE Canada, about balancing the need for information and entertainment tailored to Canadian women, how she’s surviving isolation while supporting local businesses, and the work she is most proud of.

Chronicling COVID: Sarah Turnbull, Parliamentary Journalist

By |2020-09-21T11:44:09-04:00May 5th, 2020|

Journalism is essential during a crisis – and harder than ever during a pandemic when a reporter can’t get close to their sources. That’s why Argyle is turning the tables by interviewing prominent Canadian journalists. We aim to learn how they are coping, staying on top of the 24/7 news cycle, delivering fresh angles and insight, and engaging with communicators.

Engaging health professionals – when every second counts

By |2020-09-21T11:36:32-04:00April 23rd, 2020|

Whether you’re disseminating health-care research or sharing an innovative new treatment, working with health care professionals is essential to improving patient care. Communicating with these busy professionals can be challenging in normal circumstances, let alone amid a global pandemic.

7 ways social media can build relationships while social distancing

By |2020-09-21T10:53:04-04:00April 3rd, 2020|

The COVID-19 crisis – and the new norm of social distancing – has made digital communications, and social media in particular, more important than ever for organizations.

The story behind Argyle’s investment in Matchstick

By |2020-09-21T09:37:23-04:00July 26th, 2019|

In the fall of 2006, just a few weeks after Facebook became available to the general public, I invited a friend to speak at our company’s annual retreat. I asked him to tell the Argyle team about his pioneering work in “word-of-mouth marketing” – and to help us read the tea leaves about how communicators should think differently in a world in which audiences were about to become more empowered than ever before.

“Mad Men”, “Scandal” and Making Change

By |2020-09-21T09:07:16-04:00May 29th, 2018|

Our clients aren’t salacious enough to keep Don Draper entertained for more than one Old Fashioned. And Olivia Pope would be bored silly in our office staring out the window at charming St. Boniface, tears in her eyes, lip quivering in dramatic fashion, looking for a disaster to handle. But not us. We love what we do.

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