Argyle’s Tatianna Ducklow sits down with our Vice President of Creative, Whitney Siemens, to outline five steps we take to ensure our clients creative stands out from the crowd.
In the fall of 2006, just a few weeks after Facebook became available to the general public, I invited a friend to speak at our company’s annual retreat. I asked him to tell the Argyle team about his pioneering work in “word-of-mouth marketing” – and to help us read the tea leaves about how communicators should think differently in a world in which audiences were about to become more empowered than ever before.
Sponsorships are nothing new in the world of marketing, but sponsoring an event for $10 million dollars would be crazy…wouldn’t it?
Recently at the World Social Marketing Conference (WSMC) in Washington, DC Hilary and I attended a plenary session entitled “Digital is the answer, what was the question?”
Super Bowl LI was a night of historic firsts in football records - but did the advertisers bring the same excitement to their portion of the program? When a 30-second spot costs $5 million, the stakes are high – and that can make it even harder for a message to break through. Here are some ChangeMakers’ top picks of this year’s Super Bowl ads.