Direct-to-Consumer Archives

Argyle brings home record number of awards representing outstanding work across Canada

By The Argyle Team|2020-10-08T08:51:50-04:00October 7th, 2020|

Argyle team wins ten CPRS National Awards of Excellence

Reopening to Revival: An interview with Sheryl So from Shopify
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Reopening to Revival: An interview with Sheryl So from Shopify

Business-to-Business, Communication, Corporate Communication, COVID-19, Direct-to-Consumer, Leadership, Marketing, Public Relations

Reopening to Revival: An interview with Sheryl So from Shopify

By roanne-argyle|2020-10-01T21:27:20-04:00October 1st, 2020|

Lessons in adaptation and innovation from Canada’s top communicators

Mayweather/McGregor – A Marketing Knock-Out
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Mayweather/McGregor – A Marketing Knock-Out

Advertising, All, Brand, Branding, Communication, Digital Marketing, Direct-to-Consumer, Engagement, Marketing, Reputation, Social Marketing, Strategic Communications

Mayweather/McGregor – A Marketing Knock-Out

By Varinder Brar|2020-09-21T08:59:18-04:00August 25th, 2017|

Sponsorships are nothing new in the world of marketing, but sponsoring an event for $10 million dollars would be crazy…wouldn’t it?

Between Plays: Who Won the Super Bowl in 30 Seconds?
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Between Plays: Who Won the Super Bowl in 30 Seconds?

Advertising, All, Brand, Branding, Communication, Digital and Social, Digital Marketing, Direct-to-Consumer, Marketing

Between Plays: Who Won the Super Bowl in 30 Seconds?

By The Argyle Team|2020-09-21T08:44:45-04:00February 7th, 2017|

Super Bowl LI was a night of historic firsts in football records - but did the advertisers bring the same excitement to their portion of the program? When a 30-second spot costs $5 million, the stakes are high – and that can make it even harder for a message to break through. Here are some ChangeMakers’ top picks of this year’s Super Bowl ads.

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