Journalism is essential during a crisis – and harder than ever during a pandemic when a reporter can’t get close to their sources. That’s why Argyle is turning the tables by interviewing prominent Canadian journalists. We aim to learn how they are coping, staying on top of the 24/7 news cycle, delivering fresh angles and insight, and engaging with communicators.
Six weeks ago, we posed the question “How do you engage when you can’t gather?” followed by our tips for alternative engagement options. Since then, the Argyle team has been working with clients across the country to design virtual public engagement programs.
After six weeks of Zoom happy hours, fighting for kitchen table real estate, keeping the kids occupied and onboarding new four-legged co-workers, we asked some team members to share tips on how they’ve adjusted to our new work reality. Here are seven lessons our team has learned.
Whether you’re disseminating health-care research or sharing an innovative new treatment, working with health care professionals is essential to improving patient care. Communicating with these busy professionals can be challenging in normal circumstances, let alone amid a global pandemic.
Argyle’s research provides insights into social distancing resistance.
How should organizations engage their public during the COVID-19 pandemic? That was the question Argyle’s national public engagement team tackled on a national webinar last week.
Sponsorships are nothing new in the world of marketing, but sponsoring an event for $10 million dollars would be crazy…wouldn’t it?
Recently at the World Social Marketing Conference (WSMC) in Washington, DC Hilary and I attended a plenary session entitled “Digital is the answer, what was the question?”
It’s been less than a day since President Donald Trump's Media Survey went live and there are already several analyses available complete with comedic fodder, depending on what side of the proverbial (and literal?) fence you align yourself with.