How should organizations engage their public during the COVID-19 pandemic? That was the question Argyle’s national public engagement team tackled on a national webinar last week.
Sponsorships are nothing new in the world of marketing, but sponsoring an event for $10 million dollars would be crazy…wouldn’t it?
Recently at the World Social Marketing Conference (WSMC) in Washington, DC Hilary and I attended a plenary session entitled “Digital is the answer, what was the question?”
It’s been less than a day since President Donald Trump's Media Survey went live and there are already several analyses available complete with comedic fodder, depending on what side of the proverbial (and literal?) fence you align yourself with.