Engagement

Chronicling COVID: Sarah Turnbull, Parliamentary Journalist

By |2020-09-21T11:44:09-04:00May 5th, 2020|

Journalism is essential during a crisis – and harder than ever during a pandemic when a reporter can’t get close to their sources. That’s why Argyle is turning the tables by interviewing prominent Canadian journalists. We aim to learn how they are coping, staying on top of the 24/7 news cycle, delivering fresh angles and insight, and engaging with communicators.

Engaging health professionals – when every second counts

By |2020-09-21T11:36:32-04:00April 23rd, 2020|

Whether you’re disseminating health-care research or sharing an innovative new treatment, working with health care professionals is essential to improving patient care. Communicating with these busy professionals can be challenging in normal circumstances, let alone amid a global pandemic.

Mayweather/McGregor – A Marketing Knock-Out

By |2020-09-21T08:59:18-04:00August 25th, 2017|

Sponsorships are nothing new in the world of marketing, but sponsoring an event for $10 million dollars would be crazy…wouldn’t it?

When the Question is: How Do You Stay Current in Social Marketing?

By |2020-09-21T08:56:10-04:00June 20th, 2017|

Recently at the World Social Marketing Conference (WSMC) in Washington, DC Hilary and I attended a plenary session entitled “Digital is the answer, what was the question?”

An Exercise in Futility: Trump’s Media Survey

By |2020-09-21T08:48:13-04:00February 17th, 2017|

It’s been less than a day since President Donald Trump's Media Survey went live and there are already several analyses available complete with comedic fodder, depending on what side of the proverbial (and literal?) fence you align yourself with.

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