U.S. campaign highlights defences against the dark arts of communication.
In government or business, these principles hold true when the stakes are high.
The Canada-U.S.-Mexico trade agreement (CUSMA) came into effect on July 1st. Argyle’s Agribusiness and International Trade team has been tracking the agreement closely to assess its impact on trilateral trade in the agribusiness sector.
While Canadians may be isolated and ‘socially distanced’ from one another during the COVID-19 pandemic, this shared experience has strengthened our relationships with our families, co-workers, employers, health care providers, local businesses – and even our governments.
Despite uncertainty surrounding the North American Free Trade Agreement (NAFTA), the U.S. and Canada continue to be each other’s largest and best markets – thanks to history, geography, culture and government policy. If you are seeking to grow your business through cross-border trade, it’s a particularly important time to sharpen your strategic edge and build your brand.
It’s been less than a day since President Donald Trump's Media Survey went live and there are already several analyses available complete with comedic fodder, depending on what side of the proverbial (and literal?) fence you align yourself with.
In the world of Public Affairs there is one essential rule that professionals need to adhere: always tell the truth.