Marketing

Six seeds of separation: Communicating how agriculture connects Canada

By |2020-06-14T00:21:40-04:00February 20th, 2019|

Communicators in the agricultural sector face a paradox: the way food is grown and produced matters more than ever, and yet the urbanization of Canada means consumers are increasingly disconnected from the farm.

The transformation of communication

By |2020-06-14T00:22:29-04:00January 29th, 2019|

It’s a paradox of the digital age that even as technology makes communication easier, it seems to make relationships harder. Truth and trust – the twin enablers of a healthy relationship between an organization and its stakeholders – are often elusive. To succeed, organizations need new mindsets – and communicators need new skillsets.

Argyle earns top local, national and global honours

By |2020-06-14T22:09:47-04:00June 8th, 2018|

For the second year in a row, Argyle Public Relationships, one of Canada's largest independent public relations firms, has been named Mid-Sized Agency of the Year by the International Association of Business Communicators (IABC).

“Mad Men”, “Scandal” and Making Change

By |2020-09-21T09:07:16-04:00May 29th, 2018|

Our clients aren’t salacious enough to keep Don Draper entertained for more than one Old Fashioned. And Olivia Pope would be bored silly in our office staring out the window at charming St. Boniface, tears in her eyes, lip quivering in dramatic fashion, looking for a disaster to handle. But not us. We love what we do.

Growth through exports: Tips for food entrepreneurs

By |2020-06-14T22:11:20-04:00March 22nd, 2018|

Despite uncertainty surrounding the North American Free Trade Agreement (NAFTA), the U.S. and Canada continue to be each other’s largest and best markets – thanks to history, geography, culture and government policy. If you are seeking to grow your business through cross-border trade, it’s a particularly important time to sharpen your strategic edge and build your brand.

Mayweather/McGregor – A Marketing Knock-Out

By |2020-09-21T08:59:18-04:00August 25th, 2017|

Sponsorships are nothing new in the world of marketing, but sponsoring an event for $10 million dollars would be crazy…wouldn’t it?

An Exercise in Futility: Trump’s Media Survey

By |2020-09-21T08:48:13-04:00February 17th, 2017|

It’s been less than a day since President Donald Trump's Media Survey went live and there are already several analyses available complete with comedic fodder, depending on what side of the proverbial (and literal?) fence you align yourself with.

Between Plays: Who Won the Super Bowl in 30 Seconds?

By |2020-09-21T08:44:45-04:00February 7th, 2017|

Super Bowl LI was a night of historic firsts in football records - but did the advertisers bring the same excitement to their portion of the program? When a 30-second spot costs $5 million, the stakes are high – and that can make it even harder for a message to break through. Here are some ChangeMakers’ top picks of this year’s Super Bowl ads.

Go to Top