Marketing

7 ways social media can build relationships while social distancing

By |2020-09-21T10:53:04-04:00April 3rd, 2020|

The COVID-19 crisis – and the new norm of social distancing – has made digital communications, and social media in particular, more important than ever for organizations.

Argyle named one of Canada’s Top Growing Companies by Globe and Mail

By |2020-09-21T09:47:53-04:00September 27th, 2019|

The Argyle Group, one of Canada's largest management-owned communications firms, has been included on the inaugural Report on Business ranking of Canada’s Top Growing Companies, with three-year growth of 157 percent.

Engagement team wins big at IAP2 North American Conference

By |2020-09-21T09:42:10-04:00September 13th, 2019|

Context: An Argyle Company was a top recipient at the 2019 International Association for Public Participation (IAP2) conference with two Canadian Core Values Awards – one for Indigenous Engagement and the other for Creativity, Contribution and Innovation.

The story behind Argyle’s investment in Matchstick

By |2020-09-21T09:37:23-04:00July 26th, 2019|

In the fall of 2006, just a few weeks after Facebook became available to the general public, I invited a friend to speak at our company’s annual retreat. I asked him to tell the Argyle team about his pioneering work in “word-of-mouth marketing” – and to help us read the tea leaves about how communicators should think differently in a world in which audiences were about to become more empowered than ever before.

Six seeds of separation: Communicating how agriculture connects Canada

By |2020-09-21T09:32:03-04:00February 20th, 2019|

Communicators in the agricultural sector face a paradox: the way food is grown and produced matters more than ever, and yet the urbanization of Canada means consumers are increasingly disconnected from the farm.

The transformation of communication

By |2020-09-21T09:25:14-04:00January 29th, 2019|

It’s a paradox of the digital age that even as technology makes communication easier, it seems to make relationships harder. Truth and trust – the twin enablers of a healthy relationship between an organization and its stakeholders – are often elusive. To succeed, organizations need new mindsets – and communicators need new skillsets.

“Mad Men”, “Scandal” and Making Change

By |2020-09-21T09:07:16-04:00May 29th, 2018|

Our clients aren’t salacious enough to keep Don Draper entertained for more than one Old Fashioned. And Olivia Pope would be bored silly in our office staring out the window at charming St. Boniface, tears in her eyes, lip quivering in dramatic fashion, looking for a disaster to handle. But not us. We love what we do.

Growth through exports: Tips for food entrepreneurs

By |2020-06-14T22:11:20-04:00March 22nd, 2018|

Despite uncertainty surrounding the North American Free Trade Agreement (NAFTA), the U.S. and Canada continue to be each other’s largest and best markets – thanks to history, geography, culture and government policy. If you are seeking to grow your business through cross-border trade, it’s a particularly important time to sharpen your strategic edge and build your brand.

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