7 ways social media can build relationships while social distancing
The COVID-19 crisis – and the new norm of social distancing – has made digital communications, and social media in particular, more important than ever for organizations.
Argyle marks 40th anniversary with pro bono communications training
Argyle marks 40th anniversary with pro bono communications training for 40 charities.
Argyle named one of Canada’s Top Growing Companies by Globe and Mail
The Argyle Group, one of Canada's largest management-owned communications firms, has been included on the inaugural Report on Business ranking of Canada’s Top Growing Companies, with three-year growth of 157 percent.
Engagement team wins big at IAP2 North American Conference
Context: An Argyle Company was a top recipient at the 2019 International Association for Public Participation (IAP2) conference with two Canadian Core Values Awards – one for Indigenous Engagement and the other for Creativity, Contribution and Innovation.
The story behind Argyle’s investment in Matchstick
In the fall of 2006, just a few weeks after Facebook became available to the general public, I invited a friend to speak at our company’s annual retreat. I asked him to tell the Argyle team about his pioneering work in “word-of-mouth marketing” – and to help us read the tea leaves about how communicators should think differently in a world in which audiences were about to become more empowered than ever before.
Six seeds of separation: Communicating how agriculture connects Canada
Communicators in the agricultural sector face a paradox: the way food is grown and produced matters more than ever, and yet the urbanization of Canada means consumers are increasingly disconnected from the farm.
The transformation of communication
It’s a paradox of the digital age that even as technology makes communication easier, it seems to make relationships harder. Truth and trust – the twin enablers of a healthy relationship between an organization and its stakeholders – are often elusive. To succeed, organizations need new mindsets – and communicators need new skillsets.
How to reframe a message in four steps
It’s a time-honoured tradition – passing down food and nutritional advice to younger generations. Eat this, not that; don’t eat too much or too little; avoid foods that have too much sugar, calories and carbs.
“Mad Men”, “Scandal” and Making Change
Our clients aren’t salacious enough to keep Don Draper entertained for more than one Old Fashioned. And Olivia Pope would be bored silly in our office staring out the window at charming St. Boniface, tears in her eyes, lip quivering in dramatic fashion, looking for a disaster to handle. But not us. We love what we do.
Growth through exports: Tips for food entrepreneurs
Despite uncertainty surrounding the North American Free Trade Agreement (NAFTA), the U.S. and Canada continue to be each other’s largest and best markets – thanks to history, geography, culture and government policy. If you are seeking to grow your business through cross-border trade, it’s a particularly important time to sharpen your strategic edge and build your brand.