News

Canadians’ relationships improve during COVID-19 crisis

By |2020-09-21T10:57:21-04:00April 6th, 2020|

While Canadians may be isolated and ‘socially distanced’ from one another during the COVID-19 pandemic, this shared experience has strengthened our relationships with our families, co-workers, employers, health care providers, local businesses – and even our governments.

Shopping more, spending more: how COVID-19 is changing our grocery habits

By |2020-09-21T10:51:22-04:00March 31st, 2020|

The pandemic-fueled public health and economic crisis has refocused attention on people’s basic needs. News and social media feature alarming stories about a rush on grocery stores, and fears of anti-social hoarding behaviour.

Argyle named one of Canada’s Top Growing Companies by Globe and Mail

By |2020-09-21T09:47:53-04:00September 27th, 2019|

The Argyle Group, one of Canada's largest management-owned communications firms, has been included on the inaugural Report on Business ranking of Canada’s Top Growing Companies, with three-year growth of 157 percent.

Engagement team wins big at IAP2 North American Conference

By |2020-09-21T09:42:10-04:00September 13th, 2019|

Context: An Argyle Company was a top recipient at the 2019 International Association for Public Participation (IAP2) conference with two Canadian Core Values Awards – one for Indigenous Engagement and the other for Creativity, Contribution and Innovation.

The story behind Argyle’s investment in Matchstick

By |2020-09-21T09:37:23-04:00July 26th, 2019|

In the fall of 2006, just a few weeks after Facebook became available to the general public, I invited a friend to speak at our company’s annual retreat. I asked him to tell the Argyle team about his pioneering work in “word-of-mouth marketing” – and to help us read the tea leaves about how communicators should think differently in a world in which audiences were about to become more empowered than ever before.

Six seeds of separation: Communicating how agriculture connects Canada

By |2020-09-21T09:32:03-04:00February 20th, 2019|

Communicators in the agricultural sector face a paradox: the way food is grown and produced matters more than ever, and yet the urbanization of Canada means consumers are increasingly disconnected from the farm.

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