How should organizations engage their public during the COVID-19 pandemic? That was the question Argyle’s national public engagement team tackled on a national webinar last week.
Five months ago, I took a huge leap. After more than 26 years of in-house communications in the public sector, I joined the team at Argyle as the Senior Vice President and General Manager for Western Canada.
Kim Blanchette brings fast-growing firm 25 years’ experience in communications, engagement, brand & reputation management.
The Argyle Group, one of Canada's largest management-owned communications firms, has been included on the inaugural Report on Business ranking of Canada’s Top Growing Companies, with three-year growth of 157 percent.
Public engagement is about giving people a voice in the decisions that affect them – but what if we don’t believe our voices will be heard?
In the fall of 2006, just a few weeks after Facebook became available to the general public, I invited a friend to speak at our company’s annual retreat. I asked him to tell the Argyle team about his pioneering work in “word-of-mouth marketing” – and to help us read the tea leaves about how communicators should think differently in a world in which audiences were about to become more empowered than ever before.
It’s a paradox of the digital age that even as technology makes communication easier, it seems to make relationships harder. Truth and trust – the twin enablers of a healthy relationship between an organization and its stakeholders – are often elusive. To succeed, organizations need new mindsets – and communicators need new skillsets.
It’s a time-honoured tradition – passing down food and nutritional advice to younger generations. Eat this, not that; don’t eat too much or too little; avoid foods that have too much sugar, calories and carbs.