We often think brand and reputation are interchangeable, but there is a huge difference in how you want to be perceived and what audiences, consumers and stakeholders really think about you.
Our CEO Dan Tisch sat down with the Ethical Voices podcast to discuss some of the ethical challenges that PR agencies face.
The world is changing and with that, how businesses function. How will the role of communications evolve? We surveyed communicators on the questions that will shape our future.
Meet Bart. Naming your business is like naming your child. So, just imagine telling your son at 22 years old, his name is now Bartholomew. Tough conversation.
We’re proud to announce that Argyle, one of Canada’s largest and fastest-growing communications consulting firms, has been named 2020 Canadian Agency of the Year by PRovoke Media, the leading source of news and analysis on the global public relations industry.
As the former national media relations manager for McDonald’s Restaurants of Canada, I’ve had an insider’s view at how big corporations both prepare and respond in real time to issues and crises, both globally and locally.
As unemployment soars, it’s time to invest in employer/employee relationships.
While Canadians may be isolated and ‘socially distanced’ from one another during the COVID-19 pandemic, this shared experience has strengthened our relationships with our families, co-workers, employers, health care providers, local businesses – and even our governments.
The COVID-19 crisis – and the new norm of social distancing – has made digital communications, and social media in particular, more important than ever for organizations.
Among the endless stream of look-alike COVID-19 emails from organizations, one struck me like a bolt of lightning.
