Social Marketing Archives

Argyle brings home record number of awards representing outstanding work across Canada

By The Argyle Team|2020-10-08T08:51:50-04:00October 7th, 2020|

Argyle team wins ten CPRS National Awards of Excellence

“Mad Men”, “Scandal” and Making Change
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“Mad Men”, “Scandal” and Making Change

Advertising, All, Behavioural Change, Brand, Digital and Social, Education, Marketing, Social Marketing, Social Responsibility

“Mad Men”, “Scandal” and Making Change

By Correy Myco|2020-09-21T09:07:16-04:00May 29th, 2018|

Our clients aren’t salacious enough to keep Don Draper entertained for more than one Old Fashioned. And Olivia Pope would be bored silly in our office staring out the window at charming St. Boniface, tears in her eyes, lip quivering in dramatic fashion, looking for a disaster to handle. But not us. We love what we do.

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Mayweather/McGregor – A Marketing Knock-Out
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Mayweather/McGregor – A Marketing Knock-Out

Advertising, All, Brand, Branding, Communication, Digital Marketing, Direct-to-Consumer, Engagement, Marketing, Reputation, Social Marketing, Strategic Communications

Mayweather/McGregor – A Marketing Knock-Out

By Varinder Brar|2020-09-21T08:59:18-04:00August 25th, 2017|

Sponsorships are nothing new in the world of marketing, but sponsoring an event for $10 million dollars would be crazy…wouldn’t it?

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When the Question is: How Do You Stay Current in Social Marketing?
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When the Question is: How Do You Stay Current in Social Marketing?

All, Brand, Communication, Digital and Social, Digital Marketing, Engagement, Social Marketing

When the Question is: How Do You Stay Current in Social Marketing?

By Jill McClean|2020-09-21T08:56:10-04:00June 20th, 2017|

Recently at the World Social Marketing Conference (WSMC) in Washington, DC Hilary and I attended a plenary session entitled “Digital is the answer, what was the question?”

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What I Learned at World Social Marketing Conference
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What I Learned at World Social Marketing Conference

All, Behavioural Change, Brand, CSR, Education, Leadership, Social Marketing

What I Learned at World Social Marketing Conference

By Hilary Friesen|2020-09-21T08:53:31-04:00May 23rd, 2017|

This past week, Jill and I attended World Social Marketing Conference 2017. I was just as excited to present ChangeMakers’ work on SAFE Work Manitoba as I was to learn from the global social marketing community. I wasn’t disappointed on either front. Here are just a few things I learned at #WSMC17 and that I’ll be thinking about as I work with the rest of the ChangeMakers team to create sustainable behaviour change for our clients.

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