For those of us in the business of safeguarding and building positive corporate reputations, the issue of board and executive diversity has become impossible to ignore. But the real goal isn’t just reputational gain; it’s performance.
As shareholders, regulators and stakeholders put increasing pressure on businesses for ESG (Environment, Social, Governance) disclosures, the urge to ‘patch up the holes’ is natural. But will this approach serve corporations and their investors in the long run? We believe there’s a better path – with less risk, and more potential opportunity.
As Gen Z grows in size and influence, brands need to understand this diverse demographic more deeply.
After a year like no other, our President and CEO Dan Tisch looks at the trends ahead and what they mean for building value and earning trust in 2021.
Green and White: Why we must dismantle racism in the environmental sector GalleryAdvocacy, All, Behavioural Change, Climate Change, Communication, Crisis, Engagement, Environment, Indigenous Engagement, Leadership, Non-Profit, Social Responsibility, Sustainability
They called it a Park Crawl. It was the summer of 2014, and one of Canada’s biggest environmental non-profits had pulled out all the stops to create the perfect engagement and climate change constituency-building event: an afternoon exploring the green spaces deep in the heart of downtown Toronto.
There is a new urgency in the global conversation about racism. Led by the Black Lives Matter movement, this conversation is now happening across countless communities, companies and industries – including the public relations industry.
To many ordinary people, CEOs have often been perceived as a privileged class — distant, faceless and out of touch with reality.
Our clients aren’t salacious enough to keep Don Draper entertained for more than one Old Fashioned. And Olivia Pope would be bored silly in our office staring out the window at charming St. Boniface, tears in her eyes, lip quivering in dramatic fashion, looking for a disaster to handle. But not us. We love what we do.