Argyle and the National Association of Friendship Centres
Here at Argyle, we get to work on inspiring and impactful campaigns that deliver strategic outcomes for our clients. One of those projects is the National Association of Friendship Centres #TakeCareInCOVID campaign. This multiple award-winning project was recognized with a 2021 Gold Quill Award from the International Association of Business Communicators for providing Canada’s urban Indigenous peoples with trusted, evidence-based information on COVID – using an unexpected, unforgettable approach: humour.
IABC sat down with Jocelyn Formsma, Executive Director of the NAFC, and Daren Wowchuk and Kim Blanchette from Argyle to talk about the challenges and successes of this national campaign.
The National Association of Friendship Centres (NAFC) is a network of more than 100 providers of culturally enhanced programs and services to urban Indigenous residents across Canada. For over half a century, Friendship Centres facilitate the transition for Indigenous peoples from rural, remote, and reserve life to an urban environment. Friendship Centres are the first contact for many Indigenous people to obtain referrals to culturally-based socio-economic programs and services. Learn more at www.nafc.ca