Argyle Joins Believeco:Partners - New owner-operator of partner-owned communications & marketing agencies will deliver more for clients across North America
Argyle’s partners are excited to announce that we have joined Believeco:Partners, an independent owner, operator and builder of the foremost marketing, communications and engagement agencies in North America.
Alongside Argyle, which continues as a partner-led engagement, communication and reputation agency, our clients will benefit from the services of Believeco, our new full-service marketing agency. Argyle continues to be a proud partner of Castlemain, the leading advisory firm serving Indigenous nations, peoples and communities. Together, these partner-led agencies comprise more than 300 professionals with offices across North America. Together, we aim to transform the North American communications and marketing landscape - while remaining proudly owned and led by practitioners.
It's the best of both worlds for our people and our clients: the leaders, teams and values you trust, driven by the same purpose, with exciting new partners and vast new resources, including an investment from the Canadian Business Growth Fund.
In honour of National Creativity Day, three senior Argyle creatives – Daren, Andrew and Whitney – dive into what it means to be a “courageous creative” in today’s business communications world.
Andrew Stewart, Argyle’s VP of Creative Strategy, and Whitney Siemens, our VP of Creative, agree that creativity begins with an insight-driven strategy, and is elevated by pushing boundaries.
“Courageous creative comes by being comfortable with being a little uncomfortable,” says Siemens. “That’s what’s going to break down barriers and push beyond the envelope towards blue-sky thinking.”
Listen to the interview for Andrew and Whitney’s key insights:
Start with an in-depth conversation with the client, and if possible their audience and stakeholders. Argyle’s approach always begins with discovery.
Know your audience demographics and psychographics inside and out.
Data win all arguments. Dig deep, because it’s the unexpected insights that back a good communications strategy.
Full interview below
About the Authors
Whitney Siemens has worked in creative for over 20 years, the last 15 at Argyle. Rising from Design Manager to Creative Director and now Vice President of Creative, Whitney understands the investment required to develop award-winning campaigns.
Andrew Stewart is Argyle’s Vice President of Creative Strategy and Client Innovation. Earlier in his career, he held various strategy-focused roles at multinational PR, advertising and marketing agencies. An award-winning communicator, Andrew has created communication strategy for some of the world’s biggest brands.
Daren Wowchuk has been with Argyle for twenty years. In both writer and producer positions, Daren has created innovative communication content for clients across a long list of sectors and industries.