Services: Creative Strategy & Production
In honour of National Creativity Day, three senior Argyle creatives – Daren, Andrew and Whitney – dive into what it means to be a “courageous creative” in today’s business communications world.
Andrew Stewart, Argyle’s VP of Creative Strategy, and Whitney Siemens, our VP of Creative, agree that creativity begins with an insight-driven strategy, and is elevated by pushing boundaries.
“Courageous creative comes by being comfortable with being a little uncomfortable,” says Siemens. “That’s what’s going to break down barriers and push beyond the envelope towards blue-sky thinking.”
Listen to the interview for Andrew and Whitney’s key insights:
- Start with an in-depth conversation with the client, and if possible their audience and stakeholders. Argyle’s approach always begins with discovery.
- Know your audience demographics and psychographics inside and out.
- Data win all arguments. Dig deep, because it’s the unexpected insights that back a good communications strategy.
Full interview below
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