PUBLIC RELATIONSHIPS INDEX STUDY 2017
The Argyle Public Relationships Index™, conducted in partnership with Leger Research Intelligence, measures six research-tested metrics of the quality of relationships between brands and their publics: trust, satisfaction, commitment, caring for customers, concern for people, and the public’s ability to influence of the brand. The index averages public ratings of how the brand they know best in each sector performs on the six dimensions.
In this year’s study, banks, credit card companies and airlines did surprisingly well, compared with the more average scores for insurance, telephone, cable and internet providers. The greatest surprise is that despite Canadians’ passion for sports, we don’t feel the nation’s professional franchises are returning this love by building strong relationships with their fans.
The percentages below represent an aggregate of responses to the six research-tested questions.
Videotron
73%
Videotron
Fido
66%
Fido
Koodo
65%
Koodo
Virgin
56%
Virgin Mobile
Telus
54%
Telus
Rogers
53%
Rogers
Bell
52%
Bell
Shaw
52%
Shaw Communcations
The index is based on a survey of more than 1,500 Canadians completed online in two waves — the first in May 2016, and the second in January 2017. A probability sample of the same size would yield a margin of error of +/-2.5%, 19 times out of 20. Leger’s online panel has approximately 475,000 members nationally – with between 10,000 and 20,000 new members added each month, and has a retention rate of 90%
Thinking of the telephone, internet or cable company (communications company) you do business with the most, to what extent do you agree or disagree with each of the following statements:
64%
Industry average
33%
Industry average
63%
Industry average
67%
Industry average
53%
Industry average
66%
Industry average
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