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PUBLIC RELATIONSHIPS INDEX STUDY 2018

The Argyle Public Relationships Index™, conducted in partnership with Leger Research Intelligence, measures six research-tested metrics of the quality of relationships between brands and their publics: trust, satisfaction, commitment, caring for customers, concern for people, and the public’s ability to influence of the brand. The index averages public ratings of how the brand they know best in each sector performs on the six dimensions.

In this year’s study, Canadians’ relationships with their grocery chains remain exceptionally strong, even after allegations and admissions of some retailers’ participation in fixing bread prices for more than a decade.

The percentages below represent an aggregate of responses to the six research-tested questions.

Sobeys

74%

Sobeys

IGA

74%

IGA

Walmart

73%

Walmart

Metro

73%

Metro

Costco

72%

Costco

The Argyle Public Relationships Index™ is based on a survey of more than 1,500 Canadians, completed in two waves between January 22-25, and February 12-15, 2018, using Leger’s online panel, LegerWeb. The margin of error for the study was +/-2.5%, 19 times out of 20. Leger’s online panel has approximately 400,000 members nationally and has a retention rate of 90%.

Thinking of the grocery retailer you use the most, to what extent do you agree or disagree with each of the following statements:

I trust my grocery retailer

Top large retailers

1. Sobeys

2. Metro

3. Walmart / Food Basic (tie)

79%

Industry average

I believe that I can influence the decisions or direction of my grocery retailer

Top large retailers

1. Food Basics

2. Costco / Real Canadian Superstore (tie)

45%

Industry average

I believe my grocery retailer is committed to meeting my expectations

Top large retailers

1. FreshCo

2. Metro / Sobeys (tie)

77%

Industry average

I am satisfied with my grocery retailer

Top large retailers

1. IGA

2. Sobeys

3. Food Basics

86%

Industry average

My grocery retailer is concerned about people like me

Top large retailers

1. Sobeys

2. Costco / Metro (tie)

69%

Industry average

My grocery retailer takes care of people who are likely to do business with them

Top large retailers

1. Sobeys

2. FreshCo

3. Food Basics / Walmart (tie)

78%

Industry average

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