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PUBLIC RELATIONSHIPS INDEX STUDY 2020

The Argyle Public Relationships Index™, conducted in partnership with Leger Research Intelligence, measures the quality of relationships between organizations and their publics.

Our spring 2020 study, conducted as Canadians were isolated and ‘social distanced’ from one another during the COVID-19 pandemic, found that this shared experience has strengthened our relationships with all the key people in our daily lives: our families, co-workers, employers, health care providers, local businesses, and even our governments. Even as we live in close quarters for extended periods of time, the crisis has had the most beneficial effect on relationships with our families, which have improved for 69% of Canadians.

Change in personal, professional & business relationships

Family

+59 Net change

Coworkers

+27 Net change

Employers

+20 Net change

Health care provider

+22 Net change

Business I deal with

+14 Net change

This edition of the Argyle Public Relationships Index™ is based on a survey of 1,590 Canadians, completed between March 27-30, 2020, using Leger’s online panel, LegerWeb. The margin of error for the study was +/-2.5%, 19 times out of 20. Leger’s online panel has approximately 400,000 members nationally and has a retention rate of 90%.

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