Throughout COVID-19, health care professionals have been all over the news, from chief medical officers to infectious disease experts to front-line hospital and clinical care providers. We get daily updates from trusted voices in public health.
It’s not an easy job, especially for a vulnerable, anxious and increasingly frustrated audience bombarded with differing opinions and misinformation. So, what makes a great spokesperson? And how do you build trust and credibility – not just during a global pandemic, but anytime?
For twenty years, I’ve had the pleasure of working with disease specialists, surgeons, physicians, researchers, disease advocates and industry leaders as media spokespeople. I’ve learned the following traits make a good spokesperson great: